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Mobile apps have changed the way we live both our personal and professional lives. With over a million apps already available for iOS and Android devices, how do you determine if you should build an app too?

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Inspiring Apps: A Business Perspective on Building Mobile Apps was written to help you evaluate ideas and turn the best ones into a genuinely successful app for use within your company or for consumer sale. Geared toward leadership and creative entrepreneurs, it explains the business, marketing and technical considerations for an app development project. Its goal is not to teach programming, but rather to enable leaders to understand key concepts and make informed decisions on how to best apply technology to business challenges.

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