Our Hiring Process To Build an Inspired App Development Team

3 months ago
Our Hiring Process To Build an Inspired App Development Team Image

Importance of the Hiring Process

Who we work with makes all the difference. InspiringApps’ hiring process is an important part of our culture. Our teams care deeply about who we hire. We’re always on the hunt for amazing, talented people who’ll make us a better version of ourselves. We’re passionate about our craft and united in our desire to build products that make a real difference.

Steps in Our Hiring Process

While we value confidence, there’s no room for ego at InspiringApps. Throughout our hiring process, we treat each other with consideration and respect. As a result, you can expect to have a great experience with InspiringApps. Please let us know if there’s anything we can do to help.

Job Application

To make it easy for you to apply, we provide a variety of options: InspiringApps Careers page, Built In,  LinkedIn (using “Easy Apply”), and other major job boards. You can also simply attach your resume with an email message to jobs@InspiringApps.com

Applicant Review

When you complete your application, we’ll review your unique strengths to see if they’re a fit. We truly appreciate your interest in InspiringApps, and we value our connection to you. Although we’re a small team, we can confirm that we personally review each application. However, typically, we only reach out to those candidates who are a fit.

Initial Interview

You’ll meet with the hiring manager for your role. Typically, that’s Stacy Griffin, Director of Operations. We want to get to know you better! That’s the purpose of this interview.

Code Challenge for Technical Positions

Our self-guided coding challenge reflects the real-life work environment you’ll work in. It allows you to show creativity, thought process, design, and more.

Team Interview

You’ll meet with three to four InspiringApps team members to review technical areas and logistics. You can expect a warm and empathetic welcome. We love to meet new people!

Hiring Decision & Offer

We work closely together internally to reach a decision and to let you know the outcome quickly. If we make an offer, you’ll start the onboarding process. 


Who We Hire

Each member of the InspiringApps team is a highly-talented, highly-respectful contributor. Positive attitudes and trust in each other drive much of our success. 

Software developers, designers, and testers work together to deliver client concepts into full-fledged, go-to-market digital products. Together, we build custom web, iOS, and Android apps that are ready for launch.

Our team is made up of…

Accessible Leaders

Accessible leadership creates an environment where the most innovative digital products continue to come to life.

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Brad Weber, InspiringApps’ President/CEO, has more than 25 years of software development experience. With a passion for software artisanship, Brad founded InspiringApps to build a team that could tackle larger app development challenges than he was able to handle on his own. 

Hear Brad explain the importance of culture when building a remote team:

Software Developers

Software developers play an essential role in getting digital products up and running. There are three teams of developers and engineers at InspiringApps: web, Android, and iOS. Serving a broad client base means the business and technical challenges are usually fresh. And, there’s a high value placed on the design and polish of apps. 

Inspired employees make InspiringApps. Nadia Magallon, a software engineer on the web team, explains how being a dog trainer inspires her and how it relates to her work at InspiringApps:


Building a successful digital product requires more than development skills—design is crucial for any app project. At InspiringApps, our design skills elevate us from what other development agencies can provide. Our UI/UX designers work to create a well-designed user experience and a beautiful interface for clients.

Aaron Lea, art director, UX/UI designer, and illustrator, has a creative digital design process that puts novel creations into the world:


Finding and fixing bugs is an essential part of quality testing, but there’s much more involved than ensuring apps don’t crash. Quality assurance (QA) testing starts with a test plan to evaluate all the app’s essential functions. Our QA testing team creates and executes test cases to ensure the app will work as the client and users expect it to.

Dan Harris, part of the testing team, shares his passion for guitar building and how attention to detail can be both art and science:

What we all have in common…

The traits of a successful InspiringApps team member are curiosity, humility, empathy, and persistence.


We’re problem-solvers. Whether you’re a developer, designer, or tester on our team, you benefit from being curious about what works, what doesn’t, and why. Because we’re curious about new tools and techniques, we’re able to keep up with the latest advances across our disciplines.


Growth comes from making mistakes and improving. Recognizing we’re all a work in progress facilitates that growth without the hindrance of being embarrassed or ashamed. 

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Empathetic teams design and build thoughtful products. At InspiringApps, we design and build mobile and web solutions to help people. We help entrepreneurs start businesses around the products we create. We offer convenience, knowledge, fitness, and hopefully a little joy to the consumers we serve. Team members who care about the people using the products we create will craft considerably better solutions than those who don’t. 


Persistence is beyond getting the job done. It’s bringing the passion for doing things well to your work every day. We sweat the details, so you’ll need the ability, when necessary, to deep dive—to look at something over and over and hone it until it not only works but works well and is easily maintained and changed.


How We’re Unique

Our Tech Stack

We’ve had the privilege of designing and developing 200+ apps and custom software for both innovative startups and Fortune 100 companies. We have experience in aerospace, fintech, healthcare, and a variety of other industries honed over the past 15 years.

Still, technology is moving at hypersonic speed, giving way to more innovative, efficient, and engaging ways to do the things we love. We work on novel methods for our clients to harness technology to transform how people interact with the world around them. 

Emerging technology can reshape industries and experiences and guide businesses and consumers into a new era of communication—so the graphics you see below are just a representation of a tech stack that’s constantly evolving.

Technology We Use: Engineering

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Technology We Use: Product

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Values To Work By

InspiringApps designs and builds mobile, web, and custom apps, providing strategic business solutions and immersive experiences that transform ideas into reality. We help companies impact their employees, customers, and communities by creating strong partnerships with inspired companies.

In concert with the above mission statement, the following core values shape who we are in and out of our office:

Our Hiring Process Blog Values 1

Understanding & Perspective That Shapes the Process & the Product

Empathy comes naturally to our team members, and it’s easy for us to find the right questions that get to the heart of our client’s intent. We have a deep capacity for understanding a problem from a business, development, and user perspective, holistically framing our entire software development process in the key areas that make a product successful.

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Consideration & Appreciation for Client, Team, & Individual

Diverse backgrounds, skills, hobbies, and perspectives make us a stronger team. We appreciate and embrace each other’s differences. We respect our clients and their ideas, and we work hard to approach problem-solving from a positive perspective as equal partners.

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A Mandate Kept Top of Mind for the InspiringApps Team

We seek equality for both our team and our products. Inclusivity best practices are made throughout our software development process. Inclusive recruiting initiatives remain top of mind for our team.

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Approaching Tasks & Team With Passion & Intention

Easy to use is often hard to design, so we sweat the details, treating clients’ app development projects like our own. Clients repeatedly convey they love working with us because we passionately dig into projects alongside them. Our team is committed to the work and to each other. Small but mighty, the culture has a cohesive atmosphere that never skips a beat.

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Approaching All With Heart & Authenticity

Integrity is at the core of all we do at InspiringApps and is exhibited throughout our hiring, training, and development practices. Honesty, excellence, and authenticity are as important to us as they are to our clients.

Rewarding Work

Rewarding Work Matters

Trust-Based Remote Work & Great Locations

We care about your contribution, and we trust you to meet expectations. While there’re general times we’re all available, you’re empowered to work when and where you work best.

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Inspired where we are—that’s our mantra. Our teammates work from their homes across the country. But we also have access to our Boulder HQ and coworking spaces in major cities. 

Free Healthcare Plans & Lots of Insurance Options

We offer health, dental, vision, life, and AD&D insurance plans at no cost to you. That means we cover 100% of the premium cost for employees for the standard plans. Should you wish to elect extra coverage, there are a variety of plans to choose from. Dependents and spouses are covered at 50% of the premium cost for eligible plans.

Generous Time Off + Parental Leave

We expect everyone to deliver their best. You take care of your work and take the time off you need. For general paid time off or sick time, there’s no need to count days. And to support families’ health and well-being, we provide two weeks of paid parental leave. Take an additional four weeks of unpaid parental leave or six weeks if you’re the primary caregiver.

401(k) With Match & Profit Sharing

Plan for your future and financial independence with InspiringApps’ support. We offer a 401(k) plan and will match 4% of your contributions. Furthermore, your work makes a difference to the bottom line, so we share company profits. Opportunities are based on salary, hours worked, and years of service.

Professional Development & Innovation Days

Your ongoing education matters to us. Attend job-related conferences or training sessions. Join learning communities. Mentor others. Ask for what you need to keep your skills sharp.

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Social Connections

Remote work that feels like a close-knit team: part of the culture at InspiringApps. Drop in for a virtual social hour, join an expense-paid annual getaway, or hang out on Slack. Share a deeper connection with everyone on the team than you’ll find elsewhere.

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Join us in doing work that strengthens communities.

Our Hiring Process Blog Award Winning App

As just one example, the Cancer Exercise app is the first mobile exercise app for iOS specifically designed for cancer survivors of all ages, regardless of their level of physical condition, types and stages of cancer, and types of treatment—and even those who have won the fight and find themselves years beyond treatment.

Our client Anna L. Schwartz, Ph.D., FNP-BC, FAAN, a world-renowned pioneer in cancer and exercise oncology, created the app to bring customized exercise plans to cancer survivors that improve their quality of life.

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The app was nominated for both a Best Mobile App Award and an AVA Digital Gold Award in its first year.

For more examples, see Impact: When Work Meets Mission


How We Thrive

Here are our strengths as a group:

  • Customer Service & Satisfaction
  • Top & High-Quality Work
  • Experience & Expertise
  • Finish Line, Every Time
  • Empathetic Approach
  • Establishing Authentic Connections
  • Partnership & Collaboration
  • Creativity & Problem-Solving
  • Aesthetic & Design
  • Nailing & Improving User Experience
  • Pitch & Presentation

Happy people make great products. We create strong partnerships with inspired companies, helping companies to positively impact their employees, customers, and communities. InspiringApps’ clients say we aren’t like vendors; we feel like part of their internal teams.

Happy clients share praise, recommend us, and commit to new work. Our strong company culture fosters loyalty, creativity, and motivation. We’re selective in our hiring. We’ve gathered a diverse and accomplished group, deep with app design and development experts. And about half of our team has worked together for at least five years, providing a cohesion that’s unusual in the software industry. Today, our virtual and established team enables us to passionately dig into projects alongside our clients.


Quick Tips & FAQ

I haven’t heard back about my application. What should I do?

We’ve likely proceeded with another candidate if you haven’t heard from us about an application you submitted in the last two months. We’ll reach out should there be an opportunity in the future. If you have further questions, please email us.

Can I work from anywhere, including locations in other countries?

Nearly all of our roles require our team members to reside in the United States. Although we might make an exception, we prefer that applicants currently live in Colorado, Florida, Texas, Arizona, Illinois, Kentucky, Michigan, Minnesota, or Oregon.

Do you work with other agencies, such as recruitment firms or independent contractors?

We partner with other organizations and individuals occasionally and strategically. However, we have never worked with an external recruiting firm and don’t hire independent contractors to work on client-facing projects.

Do you hire for apprenticeship positions?

IA Commits provides additional technical and career training for aspiring software developers. We may also offer internship opportunities in other areas. View our open listings for further information and to apply.

Do I need a degree to work here?

A learner mindset is a commonality we share, but most of our positions don’t require a specific degree.

What if I need accommodations for the interview?

If you need accommodations, please let us know. We invest highly in creating an inclusive hiring environment for everyone who applies.


Interested in a career with InspiringApps?

We’re always on the hunt for amazing, talented people who will make us a better version of ourselves.
Recent Posts

InspiringApps News

15 Years of InspiringApps

We’re celebrating 15 years of InspiringApps—and we have a lot to be thankful for. Our company history is rich in milestones, steeped in the Boulder foothills, our passion for developing code, and our commitment to inspiring our clients and our team. This blog post highlights just a few of the milestones that helped us get where we are today. The Early Years: InspiringApps Is Born Our journey began in Boulder, Colorado, in September 2007, where developer and entrepreneur Brad Weber founded InspiringApps. Having spent over 12 years developing custom web and desktop apps as a one-person shop, Weber wanted to grow a team that could tackle larger-scale apps that drive change. InspiringApps is the result of that vision. While InspiringApps focused first on custom desktop and web applications, Weber recognized an opportunity with the launch of the iPhone, and the company quickly expanded to mobile app development.  This timely pivot became the launchpad for InspiringApps’ many years of success. Working with clients like Nurses for Newborns Foundation and Church Publishing, building apps like ePCR for iPad and Upbeat Workouts, we inspired new generations of business and consumer app users alongside the dawn of an increasingly mobile-first era.  With the novelty of the mobile app market, most of our clients were entering the app world for the first time, so we had a lot to give back and share. In 2012, we wrote the first edition of our book. After helping many business leaders get up to speed quickly, we wrote a second edition—available for free here: InspiringApps: A Business Perspective on Building Mobile Apps. We dedicated ourselves to building apps that functioned exceptionally well in those early years. Fifteen years in, we’re proud that “Finish line every time” is our InspiringApps guarantee. Better Together: Award-Winning Partnerships The next several years (2013-2018) marked another period of expansion through incredible client and team collaboration. For everyone at InspiringApps, enterprise app development became a matter of good stewardship. We built a culture where we could design and develop amazing digital products together, adding design as a core element of our services that makes our development stand out. And in the years that followed, we were honored to be considered an award-winning app development agency on an international scale. In 2015, the retail merchandising app we created for SmartWool was named the winner of the Tabby Award/Business in the iPad App: Data Access & Collection category. That same year, a sales presentation app that InspiringApps developed in conjunction with Gulfstream Aerospace took second place to Adobe in the iPad App: Marketing & Presentation category. The Tabby Award/Business is the only global competition that recognizes the best enterprise and business apps in the industry.  In 2018, we won two Davey Awards honoring creative work from the best small companies worldwide: a Gold Award for the design and development of the Empath app and a Silver Award for our work on the Artifact Uprising app. InspiringApps was one of 13 companies out of 3,000 nominations that received a Gold Award in the mobile category in the Daveys that year. By the end of 2018, our team had grown to encompass highly experienced, tenured software developers, designers, and creatives. We’d served over 75 clients, from startups to some of the world’s largest companies like Google and Toyota. We’d delivered over 150 apps for all kinds of smart devices, continuing to inspire how people live, work, and play. The Pandemic Years: A Rebrand for a New Chapter It can be hard to think about the pandemic years in a positive light, but embracing challenges is part of what we do every day as developers. As digital transformation accelerated, so did we. InspringApps had a number of successes beyond 2019. In 2020, while many large enterprises lost personnel, our team grew stronger and larger. We took many steps to create a remote-first culture that served our clients and our team, including forming a leadership team to provide support and hosting open feedback sessions.  We were honored to continue building apps with impact—like the Cancer Excercise app, which was the first mobile exercise app for iOS designed specifically for cancer survivors. The app was nominated for a Best Mobile App Platinum Award in 2020 and won an AVA Digital Gold Award in 2021.  In early 2021, our newly expanded design and marketing teams set out to capture the message and aesthetics of InspiringApps with a purposeful company rebranding. Visualizing the mountains of Boulder, our code, and our core values, we created a new identity and style. Our new logo, website, and messaging reflect not only InspiringApps’ foundation but also our continued focus on a values-based culture. By the time InspiringApps was celebrating our 14th birthday in September of 2021, we had also achieved another milestone: becoming Great Place To Work Certified™ for the first time in the company’s history.  2022 & Beyond: Deeper Roots Into the Future InspiringApps has made a concentrated effort to set ourselves up for a bright future. We’ve already experienced major growth, especially in fintech app development. We’ve invested time and talent to prepare our people and processes to support this growth. And as a result, we’re designing and building better-quality products more quickly than ever before.  This year marked the launch of another first for InspiringApps: Explore Orion is designed for uses beyond the confines of planet Earth. In the free app developed by InspiringApps with Lockheed Martin, users can interact with Callisto, the exciting new technology that delivers messages into outer space. Explore Orion encapsulates what we do here at InspiringApps: we work with leading companies to bring their mission to life. Closer to home, one of the core projects we launched this year was an initiative driven by our employees’ feedback and desire to give back. The new program, IA Commits, provides an affordable option for local organizations, limited-budget, and not-for-profit clients to bring their web and mobile app dreams to life. But in a deeper way, it also aims to change the tech industry’s future by providing transformative career and training opportunities to underrepresented aspiring developers and coders.  In 2022, we also implemented Innovation Day, which allows our team to grow and gain new skills that will serve InspiringApps and our clients well into the future. Concluding Thoughts InspiringApps designs and develops custom mobile and web solutions that help people. We’ve helped millions of users with apps that are as easy to use as they are aesthetically pleasing. We help entrepreneurs start businesses around the products we create. We help organizations bring their mission to life. Growth occurs when we seek to solve problems, make mistakes, and improve along the way. Empathy leads our team to design and build thoughtful products. We’re proud to share all of our unique achievements, especially with our communities, partners, friends, and family—all of whom we want to thank for an incredible history and a continued path to success.  Together, we make InspiringApps.

20 days ago

Nonprofit Apps

How To Build a Successful Nonprofit App

Apps have the ability to revolutionize the nonprofit sector. With a well-developed app, a nonprofit can streamline its processes and improve its donor base. From charity apps to donation apps and fundraising apps, apps can make a world of difference for a nonprofit or charity organization. In this post, we’ll share how to develop a nonprofit app that will make a difference. 1. Keep the mission front and center.  One of the most important things to consider when developing an app for a nonprofit organization is whether or not the app’s purpose aligns with the organization’s mission. There are many reasons nonprofit professionals seek a software solution through a custom app: Bring awareness to your nonprofit’s cause. Interact with your community. Augment the experience of interacting with your nonprofit. Make operations more efficient. Manage volunteers or coordinate board member activity. Keep supporters informed. Attract donors through fundraising for your charity. Help others. But regardless of these reasons, the most successful nonprofit apps are those that keep the nonprofit organization’s mission at the forefront. If the app is not directly related to the organization’s mission, it’s likely that it will not be used by the organization’s target audience.  For this reason, it’s important to make sure that the app’s purpose is in line with the organization’s goals. Throughout the mobile app development process, keep the mission in mind and make it a priority. Apps on a Mission: Examples Volunteer & Donor Apps To Mobilize a Charity The American Red Cross has a stated mission of “mobilizing the power of volunteers and the generosity of donors” to respond to disasters, alleviate suffering, and support human rights. In line with this mission, their volunteer app, Volunteer Connection, enables existing volunteers to manage their activity and stay more engaged with the charity through a mobile app. The Blood Donor app is another charity app offered by the American Red Cross. Through the donation app, they can send push notifications alerting the public of blood shortages. It streamlines and enhances the charity’s donation process and user experience, enabling donors to locate nearby blood drives, get notified when their blood is on its way to a patient, earn achievements, and more. 2. Make your app easy to use through thoughtful design.  A key benefit of your nonprofit app is user participation. You can use your app to engage with users who are passionate about your nonprofit organization’s cause. But even for the most important cause or well-known charity, you may lose users if your mobile app is confusing to use or otherwise poorly designed.  For nonprofits, user interface and user experience are essential tools to keep your users engaged and motivated to continue interacting with your cause or charity. Here are a few app design tips to help ensure your mobile app is easy to use. Put the User First Is your user a volunteer, supporter, community member, charity champion, or donor? For that user, your app should make complex tasks simpler. During mobile app development, make the user interface and experience as streamlined and straightforward as possible.  Prioritize Accessibility Accessible to everyone means ensuring that the app is available in multiple languages, as well as taking into consideration users with different abilities. By making the app accessible to all, you’ll ensure that it can be used by the widest possible audience. Avoid Clutter Creativity is encouraged, but clarity reigns. Instead of cluttering your mobile application with too many design elements, try to keep it simple and readable. Use Your Brand Choose bright, inviting colors and design elements that align with your brand’s message. Use a Dashboard A central dashboard helps the user stay oriented and motivated. It’s essential to keep it clean and effective. Include critical information here.  Visualize Data Visually display fundraising or other cause-related metrics that donors, supporters, and volunteers care about, like the money raised, hours donated, or meals packed. Follow the Leaders Google and Apple both have interface design resources. Following these best practices ensures you’ve put the proper thought and care into your mobile app development and design. 3. Collect and respond to feedback.  One key to success for any app lies in collecting and responding to user feedback. The benefits and use cases for feedback include: Determining How To Update Your Nonprofit App: Reviews are a great way to stay in touch with the ongoing desires of your user community. This is especially important for a nonprofit app, as it can help the organization fine-tune its offerings and make improvements.  Marketing Your App: The value of positive reviews is high in influencing how your mobile app ranks in search results on the app stores and in compelling others to take the risk to download your app.  Protecting Your Reputation: Collecting in-app feedback about bugs and usability problems can often help avert negative public posts by allowing you to quickly fix any issues.  Here are some best practices for managing feedback. Prompt for Reviews While some users will choose to leave feedback on their own, others benefit from being prompted. To increase the quality of the feedback, request reviews when users have already used and are familiar with your mobile app.  Respond to All Reviews Remember that users want to be heard. We recommend that you respond to all reviews, no matter how positive or negative they may be.  Represent Your Brand Responding to reviews is no different than interacting with users through social media, email, and discussion forums. Take care that you are thoughtful in your approach. Encourage Direct Outreach Nonprofits can provide a contact number or email address to encourage users to contact them directly and address unique concerns. 4. Keep your app updated.  You’ve developed your nonprofit app and released it to the world. Things are going great, and your charity is seeing the rewards of investing in nonprofit app development. But an outdated app usually isn’t a highly used one. How do you keep a user coming back? App updates are an integral part of the business plan for nonprofit organizations seeking to develop an app. Here are some factors that may inspire (or require) you to update your nonprofit app. Features & Improvements Even after you release your app, the user experience will continue to be the most important place to focus your time. Straightforward apps may hit the nail on the head at launch, but most apps go through a few iterations before they offer the desired experience.  Keep track of your app store rankings, download growth trends, and social signals in online mentions and reviews. In-app analytics can provide insights into how users progress through different locations and features within your app. Monitoring performance also helps to bring to light any issues that could be causing users to abandon your app.  Great app ratings and reviews come from a great user experience. Learn from your users’ feedback, and put that into regular updates with new features and improvements. Operating System Releases Many of our clients rightly ask whether an operating system (OS) update will impact the functionality of a native app they built on a previous OS. The answer is, generally, “It might!”  With a new OS release, it’s always wise for mobile app developers to review existing code. This way, you’ll ensure your app will work as well on the user’s mobile device as it did when it was first written.  For more information on the implications of an OS update, check out our article: How do OS updates impact apps? 5. Promote your nonprofit app.  Before your mobile app is launched, you’ll want to be ready to promote it through traditional and digital channels on the Apple App Store, Google Play, and beyond. While the methods for promoting your mobile app may vary, here are a few tried-and-true marketing strategies to connect people to your cause. Advertising & Content Marketing Getting the word out there is essential for nonprofits to ensure that people are aware of and using the app. Applying a tandem advertising and content marketing strategy is an excellent way to succeed here. Go beyond making a great first impression by marketing your nonprofit app to attract, engage, and exceed your users’ expectations. A Google Ad Grant can equip your nonprofit with up to $10,000 in free search advertising per month. With content marketing, you can make helpful and valuable content for potential users, drawing them to your website through articles, infographics, or videos that help your audience achieve their goals. You can develop content that will attract users to download your app and then use Google Analytics to optimize it for search rankings. For example, the Charity Miles app is a fundraising app that enables users to earn money for charity whenever they walk, run, or bike. The blog covers topics on employee engagement and success stories to attract potential user groups and sponsors.  Website Landing Page There are many free tools you can use for your nonprofit’s website. A website with a landing page specific to your app will help promote your app, its features, and its launch date.  Provide a contact form to collect potential users’ email addresses. Invite people to sign up for launch notifications and provide social media sharing tools so fans can begin recommending your app to others. The goal is to build excitement and collect data that will power other elements of your marketing campaign.  App Store Listings A compelling app store listing is a vital component of marketing your app. App store listings feature your icon, screenshots, and video previews. They appeal to potential users by providing an attractive and informative visual summary of the app’s design and key features. While there are many components to your app store listings, here are the top three items to focus on to create a great one: Keywords Knowing and using relevant keywords is imperative—we can’t emphasize it enough. In today’s digital world, all content is filtered before it’s delivered to you. From the Instagram posts you see first to the order of websites a Google search returns, keyword rankings help you find the information and products you want. Promotional Descriptions Just like social media captions and website previews, only so much of your description is visible to your potential user when they first arrive on your listing. This promotional description text is your app’s chance to stand apart in a lineup of similar offerings. It should pack a punch and convey your app’s value. You’ll want to be compelling here and include at least one of the keywords you identified. Multimedia For highly visual apps, preview and promo videos can enable you to overcome the challenge of articulating in words a concept better seen in action. But any app can benefit from a video by offering potential users a refreshing way to experience features before downloading. Social Media Social media is a cornerstone of getting the word out and should be central to your promotional strategy. Here are some best practices to keep in mind: Start well before app launch by establishing a presence on multiple platforms, including Instagram, Facebook, Twitter, and LinkedIn. Consider a variety of media, including video and TikTok reels.  Note that your charity or exempt organization may be eligible for the YouTube Nonprofit program. Encourage interest, build excitement, and increase engagement with announcements, screenshots, and previews.  Direct traffic to your website and app store listings to attract your target audience and build awareness with potential users. Email Outreach Whether you use the nonprofit cloud or a simpler option, email marketing can be a powerful tool for creating brand awareness and keeping your cause top of mind. You can enable fans to join a waiting list or to opt-in to receive immediate announcements on launch day and stay engaged through email marketing. You can also use marketing emails to send users informational tips or promotional offers.  Notably, Salesforce offers 10 user licenses for free to nonprofits, making sophisticated marketing tools available to smaller organizations to do customized email outreach. With the nonprofit success pack, you can use your data to create segmented communications and personalized content for email campaigns. Targeting your message to your audience helps encourage open rates and click-throughs.  Press Kit A press kit informs reporters and bloggers about your app. Hit the ground running on launch day by creating a single-file kit that includes everything the press needs to help generate buzz about your app:  Press Release App Store Icon & Screenshots Video Demo App Description Reviews About Your Organization Concluding Thoughts Make an Impact With Nonprofit App Development Applying technology in innovative ways can help nonprofits stand out. Working with a mobile app development company can help you make an impact with your nonprofit mission.  Many low-code, no-code DIY development platforms can be used as prototypes to test ideas and gather feedback. If your app is simple and requires little customization, this option may be the right place for you to start.  If you’re looking for an expert who can help you develop a nonprofit app in Denver and Boulder, Austin, or anywhere else, or if you have an app and you need to scale it, we’re here for you. Check out our IA Commits program for more information and to get in touch.

1 month ago

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