App Design

Designing Apps for Gen Alpha

2 months ago

The possibilities are endless when it comes to Gen Alpha. As the most diverse generation, they are forward-thinking and brilliant innovators. Gen Alphas were born into a hyper-technological and entrepreneurial world, making them the most globally connected generation ever. This demographic has tremendous earning potential and will have the highest spending power in history. Technology is a part of daily life. Thus, Gen Alphas prioritize authentic connection and meaningful causes. In a previous post, Designing Apps for Different Generations, we looked broadly at how your generation influences your relationship to technology throughout your lifetime. Each generation has shared experiences during their formative years that help to shape collective values. These values, in turn, influence motivations, preferences, and expectations regarding technology. As you develop products aimed at this generation, understanding these values can provide insights to consider when designing for Gen Alpha. Gen Alpha Background If you can bet on any generation making big waves, it’s Generation Alpha. Born in the 21st century from 2010-2025, they’re the largest generation and most likely to live the longest. Gen Alphas are also predicted to be the most educated and wealthiest generation of all time. Born into a global pandemic, this generation has become increasingly immersed in technology and digital experiences. As a result, Gen Alphas seek authentic communication and connection more than ever. Unlike their Millennial parents, Gen Alphas frequent platforms like TikTok, Instagram Live, Houseparty, Clubhouse, and similar platforms. AI is part of their daily lives, and they frequently use technologies like Siri and Alexa (among others) from an early age. Due to shorter attention spans in our increasingly digitalized world, short, easily digestible content is imperative. Creativity and innovation are common themes among this brilliant and up-and-coming generation. This demographic has a tremendous amount of earning potential. They like to think out of the box, are incredibly technologically savvy, and value the importance of social causes. They tend to place a high value on climate change and inclusivity. Gen Alpha is a passionate group that desires to help others and improve the world around them. Gen Alpha & Technology Generation Alpha is immersed in a world of technology. According to McCrindle, Gen Alpha has more screen time than previous generations. The pandemic has only intensified technology use. With few places to go, Gen Alpha kids turned to their screens to combat their inner loneliness. One must design with authentic influence to bridge the gap between digital technology and the human experience. Gen Alpha is tired of the manufactured experience and is looking for a genuine connection that speaks to them personally. They tend to have short attention spans and are interested in fast-paced, easily-consumable media content. Due to the plethora of information available to this modern generation, Gen Alpha believes strongly in the power of data and is greatly influenced by it. Gen Alphas are enthusiastic about documenting and sharing their own content and like interacting with others digitally. Influencers can profoundly impact their purchasing decisions. Gen Alphas want customizable, meaningful digital experiences that bring them value and uplift their daily life. Considerations When Designing for Gen Alpha Authentic Influence Niche content creators greatly influence Generation Alpha. That said, this generation is bombarded with influencers and advertisements. We can expect Gen Alpha to distrust brands that seem phony or don’t have their best interests at heart. Similarly, they will likely reject traditional forms of marketing much as their Millennial parents did. Authentic influence is critical for gaining the trust of Generation Alpha. Gen Alphas are looking for genuine connections with brands that align with their values. Raw, real-life experiences, humanized messaging, and value-based technology will be best received best by Gen Alphas. In short—less curated experiences and more authenticity. Having concentrated human-centric features will dramatically shape the Gen Alpha’s user experience. Return on User Experience Gen Alphas invest in experiences that enrich their lives and, in turn, have high expectations for all elements of their experience. The level of transparency of taking the customer on the journey from start to finish will significantly benefit this generation. They want an immersive experience with the entire process demonstrated to them, not just a cherry-picked, glamorous experience. Leveraging interactive marketing tactics such as user-generated content allows the user to be part of an experience. Here’s a formula to constantly improve a Gen Alpha’s user experience: 1. OBSERVE. Develop a thorough understanding of your customer journeys and pinpoint what matters most to them along the way. 2. EVALUATE. Collect operational data and derive meaningful results with a key performance indicator framework. 3. ACT. Use those insights to improve your app to fit the user’s preferences and desires. A rule-based action engine can help expedite and automate the process. Connected to Social Issues Generation Alpha cares deeply about social issues. Causes like climate change, diversity and inclusion, fair representation, acceptance, and sustainability will be at the forefront of their value system. They’ll be seeking out brands and technologies that combat social issues. With that in mind, be transparent about your mission, impact, and what you do to solve it. Brands looking to engage with this audience must embody and foster inclusive and accepting environments. As the most diverse generation, brands can build trust by representing their consumers authentically. Here are some questions to consider when designing for Gen Alpha: What are the demographic and psychographics of the country? How can you reduce our imprint on the environment and create a more sustainable solution? Where are there additional opportunities for broader representation? Concluding Thoughts on Designing for Gen Alpha Taking Gen Alphas’ background, needs, and technological preferences into account will help broaden your app’s reach and market potential. Many digital products can potentially be solutions for users spanning multiple generations, so there is much to consider. In addition to our free guide, Designing Digital Products for Every Generation, we’ve highlighted key takeaways on designing digital products for Gen Z, Millennials, Gen X, Baby Boomers, and for all. If you have questions or concerns about designing for Gen Alpha—or any other generation—we would be happy to consult with you free of charge. Get in touch with us today!

In a previous post, Designing Apps for Different Generations, we looked broadly at how your generation influences your relationship to technology throughout your lifetime. Each generation has shared experiences during their formative years that help to shape collective values. These values, in turn, influence motivations, preferences, and expectations regarding technology. As you develop products aimed at this generation, understanding these values can provide insights to consider when designing for Gen Alpha.

Gen Alpha Background

If you can bet on any generation making big waves, it’s Generation Alpha. Born in the 21st century from 2010-2025, they’re the largest generation and most likely to live the longest. Gen Alphas are also predicted to be the most educated and wealthiest generation of all time.

Born into a global pandemic, this generation has become increasingly immersed in technology and digital experiences. As a result, Gen Alphas seek authentic communication and connection more than ever. Unlike their Millennial parents, Gen Alphas frequent platforms like TikTok, Instagram Live, Houseparty, Clubhouse, and similar platforms. AI is part of their daily lives, and they frequently use technologies like Siri and Alexa (among others) from an early age. Due to shorter attention spans in our increasingly digitalized world, short, easily digestible content is imperative.

Creativity and innovation are common themes among this brilliant and up-and-coming generation. This demographic has a tremendous amount of earning potential. They like to think out of the box, are incredibly technologically savvy, and value the importance of social causes. They tend to place a high value on climate change and inclusivity. Gen Alpha is a passionate group that desires to help others and improve the world around them.

Gen Alpha & Technology

Generation Alpha is immersed in a world of technology. According to McCrindle, Gen Alpha has more screen time than previous generations. The pandemic has only intensified technology use. With few places to go, Gen Alpha kids turned to their screens to combat their inner loneliness.

One must design with authentic influence to bridge the gap between digital technology and the human experience. Gen Alpha is tired of the manufactured experience and is looking for a genuine connection that speaks to them personally. They tend to have short attention spans and are interested in fast-paced, easily-consumable media content. Due to the plethora of information available to this modern generation, Gen Alpha believes strongly in the power of data and is greatly influenced by it.

Gen Alphas are enthusiastic about documenting and sharing their own content and like interacting with others digitally. Influencers can profoundly impact their purchasing decisions. Gen Alphas want customizable, meaningful digital experiences that bring them value and uplift their daily life.

Considerations When Designing for Gen Alpha

Authentic Influence

Niche content creators greatly influence Generation Alpha. That said, this generation is bombarded with influencers and advertisements. We can expect Gen Alpha to distrust brands that seem phony or don’t have their best interests at heart. Similarly, they will likely reject traditional forms of marketing much as their Millennial parents did.

Authentic influence is critical for gaining the trust of Generation Alpha. Gen Alphas are looking for genuine connections with brands that align with their values. Raw, real-life experiences, humanized messaging, and value-based technology will be best received best by Gen Alphas. In short—less curated experiences and more authenticity. Having concentrated human-centric features will dramatically shape the Gen Alpha’s user experience.

Return on User Experience

Gen Alphas invest in experiences that enrich their lives and, in turn, have high expectations for all elements of their experience. The level of transparency of taking the customer on the journey from start to finish will significantly benefit this generation. They want an immersive experience with the entire process demonstrated to them, not just a cherry-picked, glamorous experience. Leveraging interactive marketing tactics such as user-generated content allows the user to be part of an experience.

Here’s a formula to constantly improve a Gen Alpha’s user experience:

1. Observe.

Develop a thorough understanding of your customer journeys and pinpoint what matters most to them along the way.

2. Evaluate.

Collect operational data and derive meaningful results with a key performance indicator framework.

3. Act.

Use those insights to improve your app to fit the user’s preferences and desires. A rule-based action engine can help expedite and automate the process.

Connected to Social Issues

Generation Alpha cares deeply about social issues. Causes like climate change, diversity and inclusion, fair representation, acceptance, and sustainability will be at the forefront of their value system. They’ll be seeking out brands and technologies that combat social issues. With that in mind, be transparent about your mission, impact, and what you do to solve it.

Brands looking to engage with this audience must embody and foster inclusive and accepting environments. As the most diverse generation, brands can build trust by representing their consumers authentically.

Here are some questions to consider when designing for Gen Alpha:

What are the demographic and psychographics of the country?
How can you reduce our imprint on the environment and create a more sustainable solution?
Where are there additional opportunities for broader representation?

Concluding Thoughts on Designing for Gen Alpha

Taking Gen Alphas’ background, needs, and technological preferences into account will help broaden your app’s reach and market potential.

Many digital products can potentially be solutions for users spanning multiple generations, so there is much to consider. In addition to our free guide, Designing Digital Products for Every Generation, we’ve highlighted key takeaways on designing digital products for Gen Z, Millennials, Gen X, Baby Boomers, and for all.

If you have questions or concerns about designing for Gen Alpha—or any other generation—we would be happy to consult with you free of charge. Get in touch with us today!

Download our free development guide

In How to Design Digital Products for Every Generation, we share practical takeaways for any company looking to create a successful digital product—with audience strategy on designing for each generation and designing for all.

Get the guide

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Resources for Austin Entrepreneurs

Austin has been ranked #1 in “America’s Best Places To Start A Business,” according to CNBC. This is largely due to the significant amount of resources available state-wide. Resources for Austin entrepreneurs abound, with phenomenal resources such as Austin Startup Week, BIGAustin, and Austin Women in Technology. Austin-based nonprofit, PeopleFund, posits that more than 99% of companies in Travis County are considered small businesses—so entrepreneurs in Austin are in good company and at a great vantage point to find phenomenal support systems. We posted a list of resources for entrepreneurs in Boulder and Denver, and since we also have team members in Austin, we felt a similar list could be useful for our friends in Texas. This post will touch on the same four areas of assistance for entrepreneurs in Austin: Legal Resources: As an Austin entrepreneur starting out on your business journey, you can benefit greatly from hiring an attorney as well as learning fundamental laws that impact entrepreneurs, such as intellectual property. Financial Resources: There are many active organizations that dedicate themselves to providing you with helpful resources to assist you in building the startup of your dreams. Networking Resources: Networking opportunities prove to be invaluable to getting acquainted with fellow entrepreneurs and immersing yourself in the tech world. Educational Resources: Austin entrepreneurs can utilize these resources to empower themselves and innovate for the future. Whether you are just starting out or are in the midst of your business journey, these resources will provide excellent value for every stage of entrepreneurship. Legal Resources for Austin Entrepreneurs RWR Legal: Entrepreneurial Law With offices in both Austin and San Antonio, RWR Legal focuses on entrepreneurial and investment areas of the law. The firm specializes in intellectual property, real estate law, and corporate services, among other legal needs of startups. As they put it: “We are passionate about building businesses—our own and our clients’—to help innovators achieve success.” Legal Garage: Business Law Legal Garage offers similar services to entrepreneurs. They cover areas of law, including filing confidentiality agreements, trademark licenses, and website terms and conditions. The company wants to ensure that entrepreneurs can find the legal services and resources they need at an affordable price point. Lawyer Referral Service: Lawyer & Community Resources Although not specific to entrepreneurs, the Lawyer Referral Service of Central Texas also offers a way to find the right lawyer for your business. They have an online form for an immediate referral, or you can contact them to ask questions if you need clarification on the type of legal help you need. CooleyGO: Legal Assistance Finally, as noted in our blog post about resources for entrepreneurs in Denver and Boulder, CooleyGO is a valuable online resource that can help you to identify and create all the key legal documents you need to get a business started. Whether you want to incorporate or want to protect IP with a non-disclosure agreement, you’ll find their free, easy-to-use document generator indispensable. They also create and curate outstanding content on everything from creating a board of directors to selling your company. Financial Resources for Austin Entrepreneurs CTAN Austin: Helping Startups Get on Their Feet Financial concerns weigh heavily on many startups. The most active angel organization in the US, Central Texas Angel Network (CTAN), helps young startups get on their financial feet. The group helps entrepreneurs secure early-stage investment. CTAN also offers mentorship opportunities and business resources. CTAN operates through a dedicated group of local business people who dedicate their time to helping entrepreneurs but also has a full-time executive director and an investment associate. BiGAUSTIN: Assisting Austin Entrepreneurs With Financial Options BiGAUSTIN is another excellent resource that has a quarter century of experience supporting local small businesses. A micro-lender, BiGAUSTIN helps entrepreneurs find the right loans and financing options for their startups. The nonprofit organization understands the unique financial needs of entrepreneurs during each step of building a company. Likewise, BiG houses Women’s BiZ Inc., a group specifically geared to support the female leaders of Central Texas. Accion: Providing Loan Advice & Assistance Similar to BiGAUSTIN, Accion assists entrepreneurs and small businesses with loans. Just fill out their hassle-free online application that outlines your business goals and the type and amount of financing your young company needs. Need help determining what kind of loan or the amount you need? Accion provides one-on-one advice and solutions. SCORE Austin: Answering All Your Business Questions SCORE Austin, an organization that offers free counsel in multiple cities, assists local entrepreneurs in confidently tackling financial questions. They do everything from pairing you with a mentor in the business world to helping you enroll in workshops on a variety of topics to providing free financial resources. SCORE relies on a dedicated group of local business people who volunteer their time and experience to help those just getting started. Mentoring is free and entirely confidential. USDA B&I Eligibility Map: Checking if You Qualify for USDA-Backed Funding Small business owners/entrepreneurs may want to know if they are eligible for a business loan or a specific loan in relation to what they do. To do this, they can check out a USDA B&I eligibility map to see if it is available in their area. The USDA B&I eligibility map finds out if you qualify for funding in a matter of seconds. Networking Resources for Austin Entrepreneurs Austin Chamber of Commerce: Nonprofit Member Organization It’s always so helpful to “find your people,” and that’s never more true than when faced with the challenges of startup life. Austin Chamber is a nonprofit organization that helps entrepreneurs meet other startup leaders while focusing on developing businesses as a community. Part of the mission of the Austin Chamber is the growth of the local economy; they believe that when entrepreneurs thrive, so does Austin, and thus are eager to help create community. Capital Factory: Entrepreneurial Co-Working Space Capital Factory is a prime co-working office space home to many entrepreneurs and startups. Beyond offering desk space, they sponsor numerous community events, many free of charge. Whether you have just started down the entrepreneurial path or want to expand your startup, Capital Factory provides valuable workshops and networking opportunities to help your business excel. Expansive is another shared workspace and is a personal InspiringApps favorite. Expansive is just as it sounds—an expansive and thriving workspace. Networking Austin, BuiltIn: Local Professionals Club Networking Austin is a club of local professionals from various industries and companies worth checking out. Membership is broader than just entrepreneurs, but the events offered can still help you build your business and make quality connections. BuiltIn Austin is a tech-oriented meet-up to meet new people and build relationships LinkedIn Local Austin Networking has a strong membership and is a great way to expand your network. Austin Technology Council is a fantastic group with which to network, engage, and share ideas. Educational Resources for Austin Entrepreneurs Austin Technology Incubator (ATI): Bootcamps for Startups Austin Technology Incubator invests itself in the tech solutions of the future. Part of the University of Texas at Austin, the ATI enjoys access to university affiliations as well as corporate partners. You can attend a diverse set of boot camps and workshops with ATI, such as their “Health Care Startup Boot Camp” or “The Art of Combining Social Purpose with Profit.” The City of Austin also has a Small Business Program that offers “business training, educational events, and coaching to empower entrepreneurs.” Events cover topics from how to hire the right employees to understanding business loans. Their website also includes a comprehensive list of outside resources for entrepreneurs. Utilizing Your Resources as an Austin Entrepreneur As you continue to grow your business and face new challenges, we hope you keep some of these resources in mind for future use. No matter what stage you find yourself on the entrepreneurial path, these legal, financial, educational, and networking organizations are great places to turn to for guidance and assistance. We encourage you to utilize these resources as a starting point to connect with other techies, immerse yourself in knowledge, and attend leading events. At InspiringApps, we believe shared collaboration is the key to creating immersive and transformative solutions. Looking to dig deeper? We created this free eBook on app development from a business perspective geared to help innovative entrepreneurs like you succeed.

16 days ago

Austin has been ranked #1 in “America’s Best Places To Start A Business,” according to CNBC. This is largely due to the significant amount of resources available state-wide.

Resources for Austin entrepreneurs abound, with phenomenal resources such as Austin Startup Week, BIGAustin, and Austin Women in Technology.

Austin-based nonprofit, PeopleFund, posits that more than 99% of companies in Travis County are considered small businesses—so entrepreneurs in Austin are in good company and at a great vantage point to find phenomenal support systems.

We posted a list of resources for entrepreneurs in Boulder and Denver, and since we also have team members in Austin, we felt a similar list could be useful for our friends in Texas. This post will touch on the same four areas of assistance for entrepreneurs in Austin:

Legal Resources: As an Austin entrepreneur starting out on your business journey, you can benefit greatly from hiring an attorney as well as learning fundamental laws that impact entrepreneurs, such as intellectual property.
Financial Resources: There are many active organizations that dedicate themselves to providing you with helpful resources to assist you in building the startup of your dreams.
Networking Resources: Networking opportunities prove to be invaluable to getting acquainted with fellow entrepreneurs and immersing yourself in the tech world.
Educational Resources: Austin entrepreneurs can utilize these resources to empower themselves and innovate for the future.

Whether you are just starting out or are in the midst of your business journey, these resources will provide excellent value for every stage of entrepreneurship.

Legal Resources for Austin Entrepreneurs

RWR Legal: Entrepreneurial Law

With offices in both Austin and San Antonio, RWR Legal focuses on entrepreneurial and investment areas of the law. The firm specializes in intellectual property, real estate law, and corporate services, among other legal needs of startups. As they put it: “We are passionate about building businesses—our own and our clients’—to help innovators achieve success.”

Legal Garage: Business Law

Legal Garage offers similar services to entrepreneurs. They cover areas of law, including filing confidentiality agreements, trademark licenses, and website terms and conditions. The company wants to ensure that entrepreneurs can find the legal services and resources they need at an affordable price point.

Lawyer Referral Service: Lawyer & Community Resources

Although not specific to entrepreneurs, the Lawyer Referral Service of Central Texas also offers a way to find the right lawyer for your business. They have an online form for an immediate referral, or you can contact them to ask questions if you need clarification on the type of legal help you need.

CooleyGO: Legal Assistance

Finally, as noted in our blog post about resources for entrepreneurs in Denver and Boulder, CooleyGO is a valuable online resource that can help you to identify and create all the key legal documents you need to get a business started.

Whether you want to incorporate or want to protect IP with a non-disclosure agreement, you’ll find their free, easy-to-use document generator indispensable. They also create and curate outstanding content on everything from creating a board of directors to selling your company.

Financial Resources for Austin Entrepreneurs

CTAN Austin: Helping Startups Get on Their Feet

Financial concerns weigh heavily on many startups. The most active angel organization in the US, Central Texas Angel Network (CTAN), helps young startups get on their financial feet. The group helps entrepreneurs secure early-stage investment.

CTAN also offers mentorship opportunities and business resources. CTAN operates through a dedicated group of local business people who dedicate their time to helping entrepreneurs but also has a full-time executive director and an investment associate.

BiGAUSTIN: Assisting Austin Entrepreneurs With Financial Options

BiGAUSTIN is another excellent resource that has a quarter century of experience supporting local small businesses. A micro-lender, BiGAUSTIN helps entrepreneurs find the right loans and financing options for their startups. The nonprofit organization understands the unique financial needs of entrepreneurs during each step of building a company. Likewise, BiG houses Women’s BiZ Inc., a group specifically geared to support the female leaders of Central Texas.

Accion: Providing Loan Advice & Assistance

Similar to BiGAUSTIN, Accion assists entrepreneurs and small businesses with loans. Just fill out their hassle-free online application that outlines your business goals and the type and amount of financing your young company needs. Need help determining what kind of loan or the amount you need? Accion provides one-on-one advice and solutions.

SCORE Austin: Answering All Your Business Questions

SCORE Austin, an organization that offers free counsel in multiple cities, assists local entrepreneurs in confidently tackling financial questions. They do everything from pairing you with a mentor in the business world to helping you enroll in workshops on a variety of topics to providing free financial resources. SCORE relies on a dedicated group of local business people who volunteer their time and experience to help those just getting started. Mentoring is free and entirely confidential.

USDA B&I Eligibility Map: Checking if You Qualify for USDA-Backed Funding

Small business owners/entrepreneurs may want to know if they are eligible for a business loan or a specific loan in relation to what they do. To do this, they can check out a USDA B&I eligibility map to see if it is available in their area. The USDA B&I eligibility map finds out if you qualify for funding in a matter of seconds.

Networking Resources for Austin Entrepreneurs

Austin Chamber of Commerce: Nonprofit Member Organization

It’s always so helpful to “find your people,” and that’s never more true than when faced with the challenges of startup life. Austin Chamber is a nonprofit organization that helps entrepreneurs meet other startup leaders while focusing on developing businesses as a community.

Part of the mission of the Austin Chamber is the growth of the local economy; they believe that when entrepreneurs thrive, so does Austin, and thus are eager to help create community.

Capital Factory: Entrepreneurial Co-Working Space

Capital Factory is a prime co-working office space home to many entrepreneurs and startups. Beyond offering desk space, they sponsor numerous community events, many free of charge. Whether you have just started down the entrepreneurial path or want to expand your startup, Capital Factory provides valuable workshops and networking opportunities to help your business excel.

Expansive is another shared workspace and is a personal InspiringApps favorite. Expansive is just as it sounds—an expansive and thriving workspace.

Networking Austin, BuiltIn: Local Professionals Club

Networking Austin is a club of local professionals from various industries and companies worth checking out. Membership is broader than just entrepreneurs, but the events offered can still help you build your business and make quality connections.

BuiltIn Austin is a tech-oriented meet-up to meet new people and build relationships
LinkedIn Local Austin Networking has a strong membership and is a great way to expand your network.
Austin Technology Council is a fantastic group with which to network, engage, and share ideas.

Educational Resources for Austin Entrepreneurs

Austin Technology Incubator (ATI): Bootcamps for Startups

Austin Technology Incubator invests itself in the tech solutions of the future. Part of the University of Texas at Austin, the ATI enjoys access to university affiliations as well as corporate partners. You can attend a diverse set of boot camps and workshops with ATI, such as their “Health Care Startup Boot Camp” or “The Art of Combining Social Purpose with Profit.”

The City of Austin also has a Small Business Program that offers “business training, educational events, and coaching to empower entrepreneurs.” Events cover topics from how to hire the right employees to understanding business loans. Their website also includes a comprehensive list of outside resources for entrepreneurs.

Utilizing Your Resources as an Austin Entrepreneur

As you continue to grow your business and face new challenges, we hope you keep some of these resources in mind for future use. No matter what stage you find yourself on the entrepreneurial path, these legal, financial, educational, and networking organizations are great places to turn to for guidance and assistance.

We encourage you to utilize these resources as a starting point to connect with other techies, immerse yourself in knowledge, and attend leading events. At InspiringApps, we believe shared collaboration is the key to creating immersive and transformative solutions.

Looking to dig deeper? We created this free eBook on app development from a business perspective geared to help innovative entrepreneurs like you succeed.

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