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The Internet of Things (IoT) is a transformative force in the digital world, offering vast opportunities for innovation. Understanding IoT’s potential and challenges is crucial for digital executives and entrepreneurs to stay ahead in the competitive digital product landscape. The Evolving IoT Landscape The IoT space is evolving rapidly, with recent developments showing both promise and caution: “IoT: GenAI voice helps generate speech recognition models“ (EDN, July 2024) “What The IoT Video Revolution Means For Security“ (Hackernoon, July 2024) “Internet of things or Internet of trash?“ (Silicon Republic, May 2024) While it’s easy to be skeptical about the hype surrounding new technologies, IoT remains a foundational element for future innovation. Its impact on our lives is growing, even if it’s not always making headlines. The Ubiquity & Impact of IoT IoT is quietly reshaping our world: Data is the new oil: IoT devices are the wells that continuously pump out raw data, which is the lifeblood of AI, machine learning, and other advanced technologies. IoT is the backbone of smart cities: IoT is crucial for building efficient and sustainable urban environments, from traffic management to waste disposal. Industrial Revolution 4.0: IoT drives the next phase of industrial transformation, enabling predictive maintenance, supply chain optimization, and improved operational efficiency. Healthcare advancements: From remote patient monitoring to drug delivery systems, IoT reimagines healthcare to provide better patient care and outcomes. As IoT grows, the demand for specialized solutions and platforms to integrate and understand this vast ecosystem will only increase. Technological Convergence: IoT, Edge Computing, & AI The intersection of IoT with other cutting-edge technologies is opening new frontiers for digital products: Edge Computing Reshaping IoT Capabilities: By processing data closer to the source, edge computing reduces latency and network congestion, enabling real-time, responsive applications that enhance performance and user experience. AI Integration Enhancing IoT Functionalities: Integrating AI with IoT is unlocking new possibilities, from predictive maintenance to personalized user experiences and autonomous decision-making. Opportunities for IoT Digital Products As IoT continues to evolve, there are numerous opportunities to create innovative digital products that solve real-world problems: IoT Data Visualization for Business Intelligence Transforming complex IoT data into actionable insights is crucial for businesses. Developing apps that aggregate and visualize data from multiple IoT sources can give businesses real-time insights, driving more informed decisions. Cultivating Smart, Sustainable Environments IoT is fostering a new relationship between technology and nature. Developing applications that integrate various smart home devices can optimize energy use, reduce waste, and promote sustainable living practices. Imagine urban farms powered by IoT or smart forests using sensors to maintain ecosystem health. Enhancing Mobility & Accessibility IoT can improve the quality of life for people with mobility challenges. Developing solutions that enhance accessibility in various settings, from smart homes to urban navigation aids, can make the world more navigable for everyone. Seamless Integration Across Platforms As the number of connected devices grows, the need for seamless communication increases. Building apps that provide a unified control interface for various IoT ecosystems can enhance user experience and device interoperability. Revolutionizing Training & Skill Development IoT is transforming how we learn and develop skills across industries. By providing real-time feedback and immersive experiences, IoT-enabled training systems can make learning more effective and engaging, especially in specialized fields like healthcare and industrial skills. Navigating the IoT Security Challenge Security remains a critical concern in IoT product development. The average cost of a successful attack on an IoT device exceeds $330,000, with enterprise-level breaches ranging from $5 million to $10 million. Addressing these security concerns head-on can be a key differentiator in the market: Implement Robust User Authentication: Using public key infrastructure (PKI) or similar methods to secure user identities. Ensure Secure Data Transfer: Employ peer-to-peer connections with end-to-end encryption. Adhere to Stringent Security Standards: Maintain rigorous security protocols across the IoT supply chain. Strategies for Successful IoT Product Development To succeed in the IoT space, consider these key strategies: 1. Identify Market Gaps & User Needs Conduct market research to identify underserved areas in the IoT landscape. Focus on solving real problems for your target users, not just implementing technology for its own sake. 2. Start With Core Features Start with a minimum viable product that demonstrates your product’s value proposition. Use cloud-based IoT platforms like AWS IoT or Google Cloud IoT to reduce initial development costs and time to market. Gather user feedback early and often to guide further development. 3. Prioritize User Experience & Interface Design Design intuitive interfaces that make complex IoT data accessible and actionable. Focus on creating seamless interactions between physical IoT devices and digital interfaces. 4. Build With Scalability in Mind Choose flexible, scalable architecture that can grow with your user base. Plan for future integration with other IoT ecosystems and emerging technologies. 5. Address Security & Privacy Concerns Proactively Implement robust security measures from the outset, including end-to-end encryption and secure authentication. Be transparent regarding data collection and usage policies to build user trust. 6. Incorporate AI & Machine Learning Integrate AI to provide predictive insights and automate decision-making processes. Use machine learning algorithms to improve product performance and personalize user experiences over time. 7. Focus on Interoperability & Integration Design your product to work seamlessly with popular smart home ecosystems (e.g., Amazon Alexa, Google Home). Provide open APIs to encourage third-party integrations and expand your product’s ecosystem. 8. Plan for Continuous Improvement & Innovation Implement analytics to track product usage and performance metrics. Establish a roadmap for feature updates and expansions based on user data and market trends. Stay agile so you can pivot your product strategy based on market feedback. Successful IoT product development is an iterative process. Your unique insights into user needs and market opportunities, combined with IoT capabilities, can lead to truly innovative digital products. Future-Proofing Your IoT Product Looking ahead, several trends are shaping the future of IoT: Increased Integration: IoT will continue to converge with edge computing, AI, and machine learning. Satellite-Based Connectivity: Expanding IoT’s reach to remote areas. Simplified Deployment: Easier implementation will allow more innovators to enter the field. Sustainability Focus: A growing emphasis on developing IoT solutions that are not only smart but also environmentally responsible. Conclusion The Internet of Things is reshaping our world profoundly, often without us even noticing. As we continue to harness its power, it is crucial to balance innovation with responsibility, ensuring that our IoT-driven future is smart, secure, and sustainable.

The landscape of mobile project management is evolving rapidly. As digital experiences become increasingly central to business success, three key trends are reshaping how we approach mobile projects: user-centricity, artificial intelligence integration, and a heightened focus on return on investment (ROI). These shifts are fundamentally changing how organizations across all sectors—from large enterprises to nimble startups and resource-conscious nonprofits—conceive, execute, and evaluate their mobile initiatives. Mobile Project Management Across Different Sectors Enterprise Enterprise CMOs face unique challenges in mobile project management, such as coordinating large, cross-functional teams and aligning mobile initiatives with broader digital transformation strategies. User-centric approaches can help by ensuring that mobile projects deliver tangible value to internal and external customers. For instance, implementing a feedback loop that includes input from sales, customer service, and end-users can lead to more impactful mobile solutions. Nonprofit Nonprofit organizations often grapple with limited resources and the need to demonstrate impact to donors. User-centric mobile project management can help by ensuring that every feature developed directly serves the needs of beneficiaries or improves operational efficiency. AI-assisted project management tools can be particularly valuable in this sector, helping to optimize resource allocation and predict potential roadblocks in program delivery. Startup Founders In the fast-paced world of tech startups, agility is key. User-centric mobile project management and AI-assisted analytics can help startups iterate quickly based on user feedback and market trends. ROI-focused strategies are crucial for startups seeking funding or aiming for rapid growth, as they help demonstrate the concrete value of mobile initiatives to potential investors. The User-Centric Revolution in Mobile Project Management Actionable Insight: Incorporate user feedback early and often through surveys, usability testing, and beta programs. At the heart of modern mobile project management is an unwavering focus on the end-user. This shift goes beyond surface-level UI considerations; it’s about integrating user needs and feedback into every stage of the project lifecycle. Recent customer retention studies have highlighted the importance of this approach. Selling to existing customers has a 60-70% success rate, compared to only 5-20% for new customers. And 65% of a company’s business typically comes from existing clients. Best Practices Continuous user research and feedback loops Data-driven insights into user behavior Rapid prototyping with A/B testing Challenges persist, such as balancing innovation with user familiarity. While introducing new features is crucial for competitiveness, drastic changes can alienate existing users. Gradual feature rollouts and extensive A/B testing help introduce innovative elements without disrupting the user experience. User-Centric Phygital Products InspiringApps helps develop digital products to enhance the usability of physical ones. In the monkii app, for example, user-centric design extended beyond just features. User feedback enhanced the app and provided valuable insights for the company’s product development. AI Integration in Mobile Projects Actionable Insight: Explore how AI integration can help automate repetitive tasks, freeing up your team to focus on strategic initiatives. Picture this: By 2030, 80% of project managers’ tasks will be run by AI, powered by big data, machine learning (ML), and natural language processing (NLP). That’s the future, according to Gartner. As Paul Boudreau, AI researcher and author, envisions it: “Success in project management will not be defined by how well an organization follows a process, but by how well it uses project data.” Key AI Functionalities Predictive Analytics: Advanced algorithms analyze historical project data to forecast potential risks and delays. Automated Task Allocation: AI-assisted tools can assign tasks based on team members’ skills and availability, improving resource utilization. Natural Language Processing: AI can analyze project communications to identify potential issues or bottlenecks, flagging them for human review. Effective data use, facilitated by AI/ML and NLP, requires a cautious approach. Maintaining privacy and security is crucial when handling large amounts of user data. Incorporating privacy-by-design principles from the outset, using advanced encryption, and ensuring compliance with data protection regulations protect users and build trust. Emphasizing ROI in Mobile Project Management Actionable Insight: Set clear, measurable KPIs at the outset of your project to track progress and demonstrate ROI. Despite the growing complexity and resource demands of mobile projects, a clear focus on ROI is essential for success. Emphasizing ROI reenvisions how we plan and evaluate digital product roadmaps against business goals. Key ROI Metrics User acquisition cost Customer lifetime value App Store ranking improvements User engagement rates Revenue per user Best practices for ROI-focused project management include establishing clear, measurable KPIs aligned with business objectives from the outset, implementing real-time dashboards to track ROI metrics, and using predictive analytics to forecast long-term ROI based on early project data. Leading Industry Market Value  A well-managed, ROI-focused digital project can improve business processes, drive revenue, and significantly increase a company’s market value. Beyond this, effective digital solutions can transform entire business models. For example, our client, Heather Margolis, was able to attract customers to her platform, Spark Your Channel, and attract industry attention. The project’s ROI was so impressive that it contributed to a successful exit for the company. Integrating User-Centricity, AI, & ROI The most effective mobile project management strategies integrate these three pillars. For example, you might use AI to analyze user data and predict future needs, employ machine learning to optimize user experiences while maximizing ROI, and use advanced analytics to prioritize feature development based on potential return on investment. Industry Use Cases Integrating project management, AI, user-centricity, and ROI focus in digital products can significantly enhance various industries. Here are some specific use cases for non-profits, health & fitness, finance & real estate, eCommerce, and manufacturing & transportation for mobile apps: Nonprofits: Mobile Donor Platforms Predictive analytics platforms can identify potential donors, optimize fundraising campaigns, and measure program impact. Effective project management ensures these initiatives are executed efficiently and aligned with the organization’s mission. A strong focus on the needs of both donors and beneficiaries is crucial for success. By measuring increased donor retention, acquisition, and overall impact, nonprofits can demonstrate their value and secure continued support. Health & Fitness: Personalized Health Plans AI can analyze user data to create personalized health and fitness plans, improving user engagement and outcomes. Mobile project management ensures these plans are developed efficiently and meet user needs, while user-centric design ensures the plans are easy to follow and effective. Finance & Real Estate: Automated Financial Advisory Intelligent chatbots can provide personalized financial advice based on user data. Product managers help develop these systems efficiently, while user-centric design ensures the advice is understandable and actionable. An ROI focus ensures these systems are cost-effective and provide value to users. Retail: Inventory Management AI can predict inventory needs based on sales data, reducing overstock and stockouts. Product management ensures the development and integration of these predictive tools, while user-centric design ensures they are easy to use. ROI focus ensures these tools reduce costs and improve efficiency. Manufacturing & Transportation: Supply Chain Optimization AI can optimize supply chain operations by predicting demand and managing logistics. Project management ensures the development of these optimization tools, while user-centric design ensures their user-friendliness. An ROI focus ensures that mobile apps reduce costs and improve efficiency. Key Takeaways: The Future of Mobile Project Management Embrace user-centricity to improve customer satisfaction and retention. Integrate AI tools to enhance efficiency and decision-making in project management. Maintain a strong focus on ROI to demonstrate value and guide project priorities. Balance innovation with user familiarity through gradual rollouts and continuous testing. Tap into data analytics for insights across all aspects of mobile project management. The future of mobile project management is undeniably user-centric, AI-enhanced, and ROI-focused. By embracing these trends and overcoming the associated challenges, organizations can create mobile solutions that truly resonate with users, implement AI to enhance efficiency, and demonstrate clear value through measurable outcomes.

Building an app presents incredible opportunities, and that’s not just for tech disruptors. You can sell your product, grow your business, delight and engage customers, and even transform your customers’ experience. It's all possible with the right app development partner. But finding that partner means asking the right questions at the forefront—questions like the following.   Questions on Developer Capabilities Before diving into the specifics of your project, it’s crucial to understand the overall capabilities and expertise of your potential app development partner. The following questions will help you gauge these critical aspects. What technologies do you use and why? This question helps you understand how the development company thinks. Worry less about the specific technology they use and more about whether the development company can clearly articulate their reason for using it and the benefits to you and your product. Unless you are already a technology pro, choose a partner based on their expertise. Let them use tools they know to get great results. Have you done anything similar to what I’m asking you to do? You don’t need an exact match or even a company that has developed a similar app. Still, your potential development partner should be able to draw parallels to their relevant work. Shared connection points, whether on the industry, product, or technical level, will increase the likelihood of your project’s success. What are the riskiest parts of my project? Asking your app development partner this question will give you insight into your project and its areas of expertise. To know whether it’s worth continuing down the development path, consider risks early on to develop a plan. The riskiest parts are those that will likely make or break the product. How do you approach integrating AI and other emerging technologies into app development? This question helps you understand the development company’s experience with AI and other emerging technologies and their commitment to staying current in these rapidly evolving fields. A competent partner should be able to explain their approach to integrating new technologies. Look for a partner who can articulate the potential benefits and challenges of implementing AI and other new technologies in your project. They should demonstrate a balanced approach that leverages innovation while ensuring practical, user-focused solutions.   Questions on Digital Product Strategy & Design A great app is more than just code—it’s a solution to a problem or a means to achieve a business goal. These questions will help you understand how your potential partner approaches the strategic aspects of app development. How do you approach digital product strategy and planning? A strong app development partner should have a clear process for supporting digital product strategy. This process might include market research, user persona development, and competitive analysis. Understanding their approach will help you gauge how thoroughly they consider your app’s broader context. What is your UI/UX design strategy? Look for a development partner who integrates UI/UX design throughout the entire app development process, not just as an afterthought. A competent partner will explain how their UI/UX process helps transform your ideas into user experiences that are both functional and visually appealing. How do you ensure that the app’s design aligns with user needs and business goals? An effective app development partner should systematically align design with user needs and business goals. They should conduct in-depth discussions to understand your product vision and objectives. Ask about their methods for gathering user insights, such as interviews, surveys, or usability testing. A strong partner will incorporate user feedback throughout the development process. How do you handle post-launch strategy and ongoing improvements? App development doesn’t end at launch. Ask about their approach to gathering user feedback, analyzing app performance, and planning for future updates and feature additions. A good partner will have a clear strategy for maintaining and evolving the app over time. How do you ensure long-term relevance and competitiveness? With technology evolving rapidly, it’s important to understand how a potential partner stays current and evaluates new technologies for inclusion in their digital product strategies. Look for a partner who demonstrates a thoughtful, strategic approach to technology adoption, rather than simply chasing the latest trends. They should be able to provide examples of how they’ve successfully incorporated new technologies into past projects to drive long-term value and competitiveness.   Questions on Process & Communication The success of your project often hinges on smooth collaboration and clear communication. These questions will help you understand how the development team operates and how they’ll keep you informed and involved throughout the process. Do you outsource or offshore any part of your development process? Most app development projects loosely break into several stages: discovery, design, development and testing, and deployment. Some companies choose to outsource one or more parts of this process. Seek to understand how the company will work with outside contractors, if at all. Offshoring may offer reduced hourly rates, but consider other factors. Offshoring typically requires extra project management effort. Cultural differences can introduce risk to the project. Less cohesion and familiarity among team members can increase the total time required. Do these trade-offs decrease the price? Who will be my main point of contact once the project kicks off? Multiple people will probably be involved in building your app, but you don’t want to have to navigate who the right contact is for what. There are also times when it’s more efficient to go right to the source when discussing technical or design challenges. Make sure you can talk with developers and designers as needed, but that there is a project manager keeping tabs on your project—and who is your first point of contact for any needs. How will we communicate during the app development process? Numerous ways to interact remotely include phone calls, video conferences, screen sharing, and collaborative online workspaces. The best app development partners take advantage of all these options, creating a virtual environment that’s as interactive and productive as in-person collaboration. Ideally, your app development partner provides seamless interaction, whether you are working through complex issues or getting answers to quick questions. Electronic communication is equally essential for project management and knowledge capture. Many developers use tools such as GitHub, ZenHub, Asana, Slack, Microsoft Teams, or others to track project progress and facilitate team communication. These tools help ensure the project stays on track and team members remain aligned, regardless of their physical location. You might already have such a tool in place, and your potential app development partner should be on board with using it or integrating it with their existing systems to streamline project management and communication. Look for a partner with a proven track record of successful collaboration who can clearly articulate their approach to maintaining strong communication in a distributed work environment. How will I receive status updates, and how often? The answer to this question should consider your personal preference. You want to ensure the frequency of status updates is compatible with your desire to receive them. As noted above, there are numerous ways for you to stay connected, and your chosen app development partner should be willing to adapt to your needs. How involved will I be in the project? When do I get to provide input? Big reveals make for good television on home renovation shows, but it’s not how you want to receive your product. It’s best to monitor your software throughout the project’s life, so you can make course corrections as needed. The best app development shops work with agile methodologies, simultaneously building and testing small code sections. Expect to interact with the app early in the process and as your developer adds each piece of functionality. Furthermore, you are likely the subject matter expert for your product, and your partner ought to rely on you for knowledge of your industry and customer. Your feedback, including help with testing the app during development, ensures that the best product is delivered. What if my priorities or scope change during the project? Successful software projects are rarely defined completely and then built to that definition. You want a software development partner who can adapt to your needs. Ideally, your developer will provide you with a central point of contact throughout the project and expect things to shift while allowing flexibility to meet your changing priorities and timelines.   Questions on Financials & Legalities Understanding your project’s financial and legal aspects is crucial for avoiding surprises and ensuring a smooth development process. These questions will help clarify your app’s cost structure and ownership details of your digital product. How much will my project cost? You want to be able to plan your time and budget for the length of the project. Ensure your development partner provides a written estimate so you can expressly agree on the expectations. Beyond the total cost, it’s essential to understand the pricing structure. The most common options are an hourly rate or a fixed cost, plus maintenance and support. Hourly Rates: With hourly pricing, the developer charges a rate for each hour worked and tracks the amount of time spent on your project. In the proposal, the development company estimates how many hours they believe the project will take but will charge you for every hour worked, whether that total time is below or above the approximation. Fixed Cost: In a fixed-price project, the developer will provide you with the project’s total cost and (hopefully) stick with that number. When work above and beyond the original scope is necessary, the developer should tell you how much extra work will cost before moving ahead. Maintenance & Support: Ongoing work after the app launches is almost always required to acquire new users and keep current users engaged. This type of work ranges from bug fixes (there will always be bugs!) to testing updated operating system releases and adding new functionality to the app. It’s worth understanding upfront how your partner would recommend structuring a maintenance and support program and the associated fee structure. Who will own the app? As the customer, you should own the finished product. Find the Right App Developer for Your Project For the success of your project, take the time to find the right developer—one who: Has the expertise and strategic insights to help you deliver the app you want to build. Focuses on real user needs, tangible results, and effective communication. Has the proper cost structure for you. Use these questions and considerations to help you learn more about potential app development partners before you choose.  For more resources, consider reading our free book, InspiringApps: A Business Perspective on Building Mobile Apps, to gain a foundational understanding of the business and technical considerations involved in building an app. And, if you’re curious about how InspiringApps would respond to questions like the ones we’ve just shared, find our answers in Your Journey With InspiringApps.