iOS or Android: Which platform first?

The well-known saying goes that you can’t have cost, quality, and speed all at once. However, there is a solution that allows you to achieve all three. Using an MVP approach, you can enjoy the advantages of cost-effectiveness, a high-quality product, and a shorter development time. With this approach, you truly can have it all. Consumer-facing companies and enterprise clients alike are increasingly incorporating an MVP approach. Here’s why and how you can achieve the same for your digital product. What is an MVP? Creating a minimum viable product (MVP) is a commonly used approach for app development. This method involves developing a simple version of the product, launching it to the market, and collecting feedback from users to confirm the idea’s validity. Unfortunately, many startups fail within the first few years of operation. By starting with an MVP, companies can iterate and improve their product, increasing the chances of success in the market. The MVP approach focuses on developing the key features that are absolutely essential for a product to work well and deliver value to its users. By including only the necessary features, you can ensure that users can easily benefit from the application without feeling overwhelmed or confused by too many unnecessary extras. This approach helps to reduce risk and increase your return on investment. Sometimes less is more, and creating an MVP will: Reduce iterations and rework. Solidify the product’s core value proposition. Allow for customer feedback. Address the product’s most important features and functionalities. The goal of an MVP is to provide immediate value while minimizing development costs. Creating an MVP is highly beneficial in ensuring that your product lands well while addressing the core needs of your user base. Taking in customer feedback allows for a future powerful launch into the market.  Benefits of an MVP Approach Building a full-fledged product without validating its market potential can be risky and costly. When business founders were questioned about what they wished they’d done differently when starting their businesses, 58% said they would have conducted more market research before launching.  An MVP approach allows you to test your business concept and gather early feedback from your user base. Incorporating feedback into the iterative development process results in higher effectiveness and cost savings. With an MVP development process, you can test your product’s viability and spot potential issues. Simpler products are easier and less expensive to design, build, and maintain. An MVP reduces the risk of failure and helps developers get it right early on without learning things the “hard way.” Many enterprise companies and well-known apps have used an MVP process. Take Airbnb, for example. It all started with two roommates looking to earn some cash. They started out offering their bedroom as a bed and breakfast. They soon realized that their idea could be something big. They turned to Craigslist to test their MVP and find potential customers to offer their homes. The rest is history. Airbnb reported Q4 revenue of an estimated $859 million in 2020, regardless of the ongoing COVID-19 pandemic. An MVP framework allows developers to target shortcomings and hone their products. By increasing their chances of achieving a product-market fit, businesses can save themselves from costly investments in a product that might not succeed in the market. Cost Savings Developing an MVP allows businesses to focus on the essential features while reducing developmental costs in the process. Instead of high investment costs in building a fully-fledged product, agile development allows for significant savings and building efficiency. Sometimes, an entire app must be revamped, or core issues need to be addressed. An MVP framework saves developers valuable time and money.  Faster Time to Market Launching an MVP early allows businesses to enter the market quickly and generate revenue. This offers a competitive advantage by being first to market while allowing businesses to iterate and perfect their product. Customer Validation It’s a simple equation: satisfied customers equal a thriving business. It really does come down to the customer’s satisfaction with the product and meeting their needs and preferences. By releasing an MVP to real-time users, businesses can validate their product ideas and ensure that their product is useful, valuable, and smooth. You can then use this feedback to refine your product, delight, and wow your target audience.  Identify Market Fit It’s important to determine if there is a market fit for your product. By considering user feedback and analyzing usage data, businesses can assess whether their product meets the target market’s needs and adjust their strategy accordingly. Reduced Risk Developing an MVP reduces the risk of investing significant time and resources into a product that may not resonate with users or meet market demands. By testing the concept’s viability early on, businesses can decide whether to proceed with full-scale development or pivot their strategy. Example Let’s consider a social media app. Launching an MVP with essential features may be an effective strategy instead of investing months or even years in developing a complete product. The app developer can refine and add features based on user preferences by collecting initial feedback. This iterative process ensures that the app meets the needs of its target audience while minimizing development costs and time to market. MVP vs. Clickable Prototype A clickable prototype is a visual representation of a software application or website, typically in the form of a wireframe that displays a design. A product prototype is designed to test a product’s user experience (UX) and user interface (UI) concept and functionality without yet being released. To the user, it functions similarly to an app, and they can click on different areas and advance to the next page.  MVP Benefits: It is a powerful tool to test different user cases, create specific features, and test them with real clients.  Drawbacks: MVPs take longer to build, are more pricey than clickable prototypes, and tend to be more complex.  Clickable Prototype Benefits: Highly cost-effective and low-risk. Drawbacks: It’s not fully functional, lacks full-fledged features, and doesn’t have the same effect as a usable app. The user‘s level of engagement and feedback is more limited than with an MVP. Limitations of a Clickable Prototype Lean Startup, Agile, & MVP Enterprises and consumer-facing web companies have recently adopted a new framework for developing technology. This new development framework has countless names—lean startup, agile development, rapid release, MVP, iterative deployment, data-driven design, and more. Fundamentally, they all involve gathering data from users and using innovative development techniques to inform product decisions. The common thread is that lean startup, agile, and MVP do not rely solely on the developer’s intuition. Instead, they involve user input to create a more specific application.  Lean Startup A lean startup is most commonly used to introduce a new product for an already existing company. The demand already exists, and there is already market interest once the app is released. The concept of a lean startup is building off a current demand rather than hoping to create demand. Lean startups build their product based on the desires of the market. This is beneficial because, as CB Insights reports: Over 30% of startups fail because there are no market requirements or interest for their products. Agile Development Agile development is a broad term that encompasses project methodologies that use a flexible and iterative approach. It is a smart and innovative way to scale a product. Often, it is the slow and steady approach, building upon what works, that wins the race and enables sustainable growth.  Companies that encourage an agile approach tend to see their teams achieve breakthroughs and innovate at a faster pace. MVP MVP incorporates both agile and lean startup methodologies into its method. An MVP approach is focused on gathering user feedback and addressing the core functionalities of the product instead of building a full-fledged product. Amazon is an incredibly popular service. But did you know that Amazon started with an MVP idea? In 1990 Jeff Bezos saw predictions of the internet to experience 2,300% online business growth. He had an idea of building “a bookstore online” along with a few other select products. When he founded Amazon, he started off with a straightforward process of selling books and sending them directly from the distributor to the customer. Today Amazon is the world’s 2nd largest retailer. Think Big, Start Small Building an MVP “Occasionally, I’ve seen ‌people who come in feeling like experts in the problem space. They’re domain experts. When they come to us, they often feel like they know exactly what users are going to want in that space. What I’ve seen over and over again is that once an app is released and it’s in the hands of real users in their industry, they’re often surprised by the things that users find important or valuable that may be different from what their original vision is.” —BRAD WEBER, CEO | INSPIRINGAPPS, BOULDER CO Best Way To Create an MVP MVP allows you to tackle smaller portions and iteratively develop an improved product that hits the mark for your target audience.  We’ve consolidated the MVP creation process into three simple steps: Determine your core business needs. What’s your long-term goal for your MVP?  Why are you undertaking this project? What needs to be solved here?  What are your success criteria? Explore your options. Map out a user journey. Determine how your MVP can best provide value and solve customer pain points. Determine the pros/gains and cons/losses of each action. Choose which features to create. Finalize which features are most important to create. Analyze previous data to determine your product priorities. Make a final decision on what must be included in your MVP. When developing an MVP, certain decisions made during the early stages can have long-lasting consequences and prove challenging to reverse once the product is launched. Choices regarding the technology stack, UX/UI and design, data model, core features, monetization strategy, and branding can become deeply embedded and difficult to alter post-launch.  To avoid being stuck with irreversible decisions, be sure to plan carefully, conduct market research, and incorporate a flexible approach during development to set a solid foundation for future iterations. Understanding Your Target Audience An MVP builds a relationship with your customers sooner, enabling you to help you create a better and smarter product. Identifying the target audience is a foundational step in the product development process. Understanding who your product is intended for ensures that resources are allocated effectively and that the product addresses the specific needs of the intended users.  By knowing your target audience, you can tailor ‌features, design, and functionality to resonate with their expectations, leading to higher conversion rates. Identifying the target audience empowers product development teams to create solutions that truly make a difference and forge meaningful connections with the people who matter most—your customers. Spotify is an example of that. As a leader in the industry, Spotify recognized an opportunity to allow music lovers to stream music. They included influential music bloggers as beta testers. They launched an MVP perfectly aligned with their target audience—music enthusiasts who we’re looking forward to having the entire world’s music in one app. Bingo! A match made in heaven.  Developing Your Core Features & Functionalities Crafting your core features and functionalities requires strategic thought leadership driven by insights and foresight. Through market research and customer feedback, you can asses which features to prioritize. Simplicity and efficiency are key while building a lean version of the product.  Iterating, testing, and validating each feature ensures it aligns with the target audience’s requirements. Keeping the development agile allows room for flexibility and improvements based on user insights. By crafting a minimal but impactful MVP, you can efficiently launch the product and gather valuable data for future iterations and enhancements. With a strong focus on resource efficiency, you can handpick the essential elements that will form the backbone of your product, ensuring a lean and agile foundation.  Testing With Real Users To Validate Your Product Idea Building an MVP also enables you to get honest user feedback on your product before you’ve invested a lot of money building something that wasn’t quite right. Even the best market research isn’t as good as a trial with your user base. Testing with real users to validate your product idea for an MVP is an indispensable step on the road to success. By putting your creation in the hands of actual users, you gain invaluable insights into its usability, functionality, and market fit.  Taking into account customer feedback allows you to identify pain points, spot any mishaps, and make data-driven decisions for future iterations. Adapting, refining, and reshaping your MVP based on real-world experiences will ultimately determine its effectiveness. Through this impactful testing process, you can fortify your product’s foundations and ready it to take on the world. Iterative Process After First Release Cost Considerations for an MVP Project “A common pitfall might be to lose sight of what you really want to build and focus more on the tertiary things that may not be the biggest bang for the buck or what you want to get out first. I think defining a realistic budget is important. I think that‘s something that we work through with our clients. We offer some really good options for clients as far as ways that they can get their budget and maybe satisfy things without cutting the cost to the point where they get an app that‘s just not usable for them or doesn‘t meet any of their needs.” —STACY GRIFFIN, DIRECTOR OF OPERATIONS | INSPIRINGAPPS, BOULDER CO When working on an MVP project, it’s important to budget for the product. As discussed earlier in the article, there are many cost-effective benefits to doing so. By being mindful of costs, you can make your project sustainable and save valuable time and resources. This will ultimately increase your product’s chances of success in a competitive market.  Development Costs vs. Development Time To streamline the development of your product, it’s important to prioritize the key features of your idea. This can save you time and resources while allowing you to test the concept without investing too heavily in features that may not be popular in the market. Keeping Costs Low Without Compromising Quality By focusing on what truly matters, you can avoid unnecessary work on peripheral features that may not add significant value to the MVP. This enables your team to optimize their time and resources toward perfecting ‌core functionality and UX. As a result, you can build a high-quality MVP. Balancing Short-Term Costs Against Long-Term Benefits Through collaboration and working together, you truly can achieve anything. By inviting your customers into the development process early on, you can target potential problems, tweaks, and successes from the get-go. With data insights and feedback, you can refine and create innovative solutions to knock your product out of the park. By partnering with your user base, you can reduce costs and effort in the long term.  Like many startups, monkii.co had a fixed budget for app creation. To meet their budget, InspiringApps recommended creating an MVP to get an app into monkii hands quickly. InspiringApps also recommended building the app on only one platform initially to get feedback from monkiis to guide future enhancements of the Android app. After only a few weeks of availability in both Apple’s App Store and the Google Play store, the monkii app has been downloaded over 5,000 times in over 50 countries. It has earned 5-star ratings and excellent reviews.  MVP App Development: Concluding Thoughts Our customers are the domain experts. When they come to us, they often feel like they know exactly what users will want. But we’ve seen repeatedly that once an app is released and it’s in the hands of real users in a client-specific industry, clients are often surprised by what users find important or valuable. That may be different from what their original vision was. Just because users love your clickable prototype doesn’t necessarily mean they’ll love the app. Sometimes there’s functionality that is hard to introduce in prototypes; it’s hard to represent varying workflows. And that’s what that MVP really can help you do. What you need at the end is always a little bit more. By keeping the scope small, you also keep the cost of adjustments down. Developing apps isn’t a one-and-done scenario. You’ll want to make updates based on user feedback. And so, again, the MVP approach is the best way to keep costs down. InspiringApps has decades of experience building mobile products and MVPs for startups and enterprise clients. We can build your next dream product—starting with a successful MVP. An experienced agile app developer will give you the wings needed for your idea to soar high.  Frequently Asked Questions What is MVP development? An MVP is a product development strategy where a basic product version is created and released to the market to gather user feedback and validate the concept. This approach focuses on building the core features necessary for the product to be functional and deliver value to its users. An MVP acts as a starting point for iteration and improvement, ensuring that the final product meets customer needs and achieves success in the market. The goal of an MVP is to provide immediate value, minimize development costs, and gather data and feedback that can be applied to improve future iterations. What are the benefits of MVP minimum viable product to startups and other businesses? Overall, an MVP approach offers numerous benefits, including cost-effective development, faster time to market, validation of product ideas, continuous improvement, and risk mitigation. By starting with an MVP, businesses can gather valuable feedback, enhance their understanding of the target audience, and build a successful, user-centric product. What are the advantages of an MVP over a prototype? Unlike prototypes, MVPs can be tested in real environments, fostering meaningful interactions and helping to refine the product iteratively based on actual user needs and behaviors. By incorporating user feedback from an early stage, MVPs reduce the risk of building a product that doesn’t meet customer expectations and increase the likelihood of creating a successful and viable solution. What is the importance of MVP testing? By releasing an MVP to a select group of users, businesses can gather invaluable insights into its functionality, usability, and overall value proposition. This early testing phase allows for rapid iteration and improvements based on real user feedback, reducing the risk of building a product that doesn’t meet market demands. It helps identify potential issues or shortcomings, validate assumptions, and understand user behaviors. By embracing an iterative approach through MVP testing, businesses can refine their offerings and align them closely with user needs, ultimately increasing the likelihood of long-term success. What are the three features of MVP? Minimalism: MVPs are designed with the bare minimum features required to address the core problem or deliver the main value proposition. By focusing only on essential functionalities, development time and resources are optimized, allowing quicker iteration and feedback collection. Viability: An MVP must be viable and functional despite being minimalistic. It should be capable of providing real value to its users and fulfilling its intended purpose. This ensures the product is usable and useful enough to attract early adopters and gather meaningful feedback. Testing & Learning: The primary purpose of an MVP is to learn from user interactions and feedback. It serves as a testing ground to validate assumptions, gather insights, and understand user behavior and preferences. The feedback collected during this phase informs further product development, enabling iterative improvements and enhancements based on actual user needs. What are the success factors of the MVP? The success factors of an MVP can be summarized as follows: Clear Purpose: A well-defined purpose and problem statement that the MVP aims to solve, ensuring a focused and targeted approach. Minimal Features: Inclusion of only essential features necessary to demonstrate the product’s value proposition, reducing development time and costs. User-Centricity: A strong focus on understanding and addressing user needs, ensuring the product resonates with the target audience. Rapid Iteration: The ability to gather user feedback quickly and iterate on the product based on insights gained. Measurable Metrics: Identifying key performance indicators (KPIs) to track and measure the MVP’s success. Real-World Testing: Testing the MVP in a real environment to observe real user behavior and validate assumptions. Adaptability: Being open to pivot or change direction based on user feedback and market demands. Time & Resource Management: Efficiently allocating time and resources to develop and launch the MVP. Stakeholder Alignment: Ensuring all stakeholders understand the MVP’s purpose and are aligned with the goals. Market Validation: Validating the product’s market fit and potential demand through user feedback and adoption. By adhering to these success factors, businesses can increase the likelihood of creating an impactful MVP that serves as a solid foundation for future product development and success. What are the types of MVP launches? Businesses can consider several types of MVP launches, depending on their goals and resources. Some common types of MVP launches include: Concierge MVP: In this approach, the product is manually operated behind the scenes by the development team, simulating the experience of a fully automated product. It allows businesses to understand user needs and behaviors while avoiding extensive development costs initially. Wizard of Oz MVP: Similar to the concierge MVP, the Wizard of Oz MVP gives the illusion of a fully functional product, but the team manually operates certain parts. This approach helps validate the product concept before investing in full development. Landing Page MVP: A landing page is created to showcase the product’s value proposition and collect user interest through sign-ups or pre-orders. This approach tests ‌market demand and helps gauge potential interest in the product. Explainer Video MVP: Businesses create a video demonstrating how the product will work and its benefits. This allows for feedback and gauging user interest without fully building the product. Prototype MVP: While not a fully functional product, a prototype gives users a tangible representation of the product’s appearance and key features. This can be valuable for early feedback and testing assumptions. Piecemeal MVP: In this approach, only specific components or modules of the product are developed as an MVP, providing partial functionality. This helps test critical features and gather feedback without a full product release. Single-Feature MVP: The MVP focuses on one core feature of the product, showcasing its value to users. This approach helps validate the most crucial aspect of the product before further development. Pre-Order MVP: Businesses offer pre-orders for the product, allowing them to assess market demand and gather funds for development before fully launching. Crowdfunding MVP: Crowdfunding platforms are used to showcase the product idea and gain financial support from backers. This validates the product’s appeal and generates funding for development. Limited Beta Release: One strategy for releasing a product is to first launch it to a small group of early adopters or beta testers. This allows for feedback to be gathered and areas for improvement to be identified before a full-scale release. Each MVP launch type has advantages and suits different situations, but the common goal is to validate the product idea, gather user feedback, and inform future development decisions. What are the key principles of an MVP? The key principles of an MVP are: Minimalism: An MVP should have the minimum set of features required to address the core problem or deliver the main value proposition. Avoid unnecessary complexities and focus on the essentials to expedite development and gather feedback efficiently. Fast Iteration: The MVP development process should prioritize speed and agility. Rapidly build, test, and iterate based on user feedback to improve the product continuously. User-Centricity: Place the user at the center of the MVP’s design and development. Understand user needs, pain points, and behaviors to create a product that resonates with the target audience. Validating Assumptions: An MVP serves as a tool to validate assumptions and hypotheses about the product’s viability and market fit. Gather real-world data and user feedback to make informed decisions. Fail Fast, Learn Fast: Embrace failures and treat them as valuable learning opportunities. If an idea doesn’t work, pivot quickly to explore alternative solutions. Focus on Learning: The primary objective of an MVP is to learn from real user interactions and feedback. Use data-driven insights to guide subsequent product development. Prioritize Key Metrics: Identify and track KPIs that align with the MVP’s objectives. Measure the product’s success based on these metrics. Early User Engagement: Involve users from the outset to gain insights and create a sense of ownership in the product. Engaging users early can lead to a more successful product launch. Resource Optimization: Use available resources effectively. Avoid investing excessive time and money in non-essential features until they are validated by user feedback. Stakeholder Collaboration: Ensure alignment and collaboration among all stakeholders, including developers, designers, marketers, and business leaders, to achieve a common goal. By adhering to these key principles, businesses can develop and launch an MVP that effectively validates their product idea, reduces risks, and maximizes the chances of creating a successful and valuable solution for users.

Are you an entrepreneur leading a startup with a new business idea? Or a CEO looking to increase enterprise productivity with a mobile app idea? In either case, a top concern is the cost of app development.  Mobile apps are integral to everyday life. We can monitor health data, track finances, and show the weather by tapping a few buttons. Behind the scenes, though, the complexity of the code varies. Mobile app development costs reflect that.  In the sections that follow, we explain: Factors that influence the cost of developing a mobile application. Functionality and app features are heavy influencers on application development costs. But other factors like the development platforms, intended audience, and server and integration requirements need to be considered to determine the overall cost.  App development cost breakdown. App development costs begin at around $25,000 for a simple standalone app. Development costs increase to over $1 million for a complex app with numerous integrations and new features. We’ll break down the average costs by app type. Tips to protect your app development budget. Downloading a new app might set you back a few bucks. But this seemingly cheap accessibility can mask hidden costs. We want to bring those to light so you can develop your app on time and within budget. Factors That Influence the Cost of Designing a Mobile Application What determines the ballpark cost of building an app? Before digging into app development cost ranges, let’s review these factors. App Features & Complexity It makes sense that the more basic the app is, the lower the cost. Expenses start rising with additional functionality and app features that lengthen the app development process.  Logins, push notifications, payment processing, and rating functions all raise costs. Even though apps may use some similar features, the cost can vary based on the app’s complexity. A complex feature set:  Requires additional upfront work to understand user experience needs.  Increases complexity in UX design.  Takes additional time to code during the development process. Requires additional quality assurance tests. Development Platforms Simply put, more platforms mean higher mobile app development costs. Even with cross-platform development tools, Apple and Google apps will have unique requirements that require specialized development. Selecting an iOS app, an Android app, or a cross-platform app is a decision you shouldn’t base on cost alone. However, the cost will vary based on platform type. Android and iOS app development tools are more similar than ever. Still, Android apps are generally more expensive to create than iOS apps are for iPhones. If you opt for Android, an increase in app development cost of 20% to 25% isn’t out of the question. This increase is primarily due to ongoing changes in operating system versions and device form factors. Target Audience Consumer applications are developed for anyone who interacts with the application, regardless of their identity or organizational affiliation. In contrast, enterprise applications are tailored to meet the needs of individuals in a specific business or industry, who require specific functionalities to accomplish their tasks. The cost of developing an application may vary depending on the target audience. Consumer Apps A consumer app built for the general public must stand on its own more than an enterprise app. Consumer apps require users to download and use them without much guidance. They need extra care to develop an intuitive and polished user interface during app design. Consumer app creators should consider what it’ll take to market the app after building it and make sure they are preparing and allocating a budget for that as part of their costs. Enterprise Apps Internally oriented apps should also be high quality and easy to use. Still, in contrast to consumer apps, with enterprise apps, there are opportunities to help train and guide users directly. Apps that require fewer onboarding features have lower related development costs. They’re also less expensive because they have a less complicated UX design. Server & Integration Requirements Developing a mobile app requires careful consideration of server and integration requirements, which play a vital role in determining the app’s success. It takes a blend of technology, creativity, and collaboration to bring your vision to life, and development costs extend beyond coding hours.  Backend Servers Standalone apps either require no backend server or can function without network connectivity. The moment a backend server comes into play, a world of possibilities opens up. However, when a backend server is involved, you must consider its configuration, ongoing hosting, and maintenance. Seamless backend integration is essential to achieving scalability. While some standalone apps can operate independently, exchanging data with a backend server requires additional software development work and careful consideration of cost. API Data Flows Integrating application programming interfaces (APIs) is a vital step in enhancing the user experience by ensuring seamless data flow between the app and the backend server. For example, consider a weather app that not only displays forecasts but also integrates live data from weather services. This integration creatively enriches the app’s offerings, making it more valuable to users. However, providing data to apps requires its own set of coding using APIs. The ability to exchange data with the server requires additional software development work, requiring a higher level of investment. Third-Party Services Integrating various platforms and third-party services can significantly enrich your app’s functionality and user engagement. It’s important to acknowledge that such integrations come with their own cost implications, requiring their share of development effort. Team Collaboration Team integration is also a crucial factor that can impact development costs. While an in-house backend team may seem cost-effective, the facilitation required, and the complexity of integration could lead to an increase in overall cost. Remember, the cost of mobile app development goes beyond just the hours spent typing away at the keyboard. It’s about orchestrating a blend of technology, teamwork, and expertise to turn your vision into a tangible, impactful reality. App Development Cost Breakdown Our framework for estimating app development prices is based on the type of app. Standalone, basic apps are in the bottom cost bracket of mobile application development. Social media and ecommerce apps usually hit the middle of the average cost range. The most expensive apps pair with physical objects or enable control and interactions with remote objects. Cost To Develop an App With Zero or Limited Network Connectivity Standalone, simple apps do not access a server, require no authentication to work, and have a limited need for a network connection. This category includes apps with basic features like clocks, calculators, and weather apps.  Typical Cost Range per Platform: $25,000 to $50,000 Cost To Develop an App With User Authentication Most apps today require user authentication. This category includes apps that help with more complex tasks like managing a household, tracking fitness data, monitoring stock portfolios, or curating a wine list. User authentication implies user profiles or accounts. It means there will be a need for data storage to store and protect personal data and the ability to sync across devices or interact with data in other ways. Average costs rise because of these features. Typical Cost Range per Platform: $50,000 to $250,000 Cost To Develop a Social Networking or Ecommerce App Many apps include social features. At a minimum, social networking apps offer basic functionality. Features include user authentication, friend networks, and messaging. Social networking apps also interact with other users’ data, for example, through likes and comments. Apps in this category are prevalent. Many are heavily used—Twitter, Facebook, WhatsApp, and TikTok, to name a few. Ecommerce apps have social features, too. For example, the app may enable you to like or share a favored product. Ecommerce apps also require payment gateways and the ability to access a product database. For some of these functions, developers can use off-the-shelf platforms. The more customization each function requires, the more design, development time, and thus costs incurred. As a result, there’s quite a bit of cost variability.  Typical Cost Range per Platform: $75,000 to $800,000 Cost To Develop an App That Connects to a Smart Device Smart apps are considered part of a technology category called the Internet of Things (IoT). It’s a fancy name to convey the idea that the app communicates with objects in the real world. Objects include everything from garage door openers to thermostats to wheelchairs. This category has the highest upper-end cost. However, these apps don’t necessarily have complex features. They may just need low-level interaction with the firmware that controls the hardware. Those that are more feature-laden can drive costs up significantly.  Typical Cost Range per Platform: $50,000 to $1,000,000 Tips To Protect Your App Development Budget Hidden costs can impact your app development budget. To protect your app development project from scope creep, consider these questions: Do you need a cross-platform app? Unless your app is extremely simple, if you plan to make it available on multiple platforms, we still encourage you to build each native app sequentially—one platform after the other. Apps go through several iterations before they offer the desired user experience. And trying to manage learnings from those iterations across two platforms is cumbersome.  Instead, you can apply feedback and refinements from the first platform to speed development on the next—saving time and money. This approach enables you to efficiently apply learnings from your customers. It might be a good idea to focus on developing one platform first, release it, and then move on to the next phase. Stacy Griffin, Director of Operations at InspiringApps, notes, for example, “Let‘s say we do iOS and then have Android follow where we‘ve already learned everything we need to learn on one platform and then come in with the next platform if that‘s possible.” However, this approach may not always be feasible depending on the client’s requirements.  Do you need a clickable prototype? A clickable prototype is a design or wireframe with hot buttons that allow users to tap and advance through the screens. It emulates a functioning app to the user. Users can take your app for a test drive without having to build a fully functional car. The clickable prototype is an excellent tool for testing UI and UX. However, it’s challenging to introduce different workflows in the app using clickable prototypes, especially outside of the “happy path”—the default scenario with no exceptional or error conditions. Just because users love the prototype, it doesn’t mean they’ll love the app. Experimenting with clickable prototypes can be helpful, but they aren’t quite the same as using the app. The level of engagement is different. Nonetheless, clickable prototypes are still valuable, cost-effective tools. However, just because users love the prototype, it doesn’t guarantee that they’ll love the app. Most of InspiringApps’ customers act as product owners. In agile terms, that means you have a clear understanding of your users. At the same time, that level of understanding can vary. Sometimes, the app is a personal mission and hasn’t been tested in the wild. In this case, the MVP can aid in testing and refining the app. How will you market and maintain your app? App development costs reflect just that—creating the app. Once built, ongoing app maintenance costs and enhancements and optimization are almost always required. You’ll also need to market your app to your target audience on Google Play or the App Store and respond to user feedback. We encourage you to learn about mobile app marketing and user retention before you begin the development stage if you’re unfamiliar with these concepts. What do you need from your developer? An individual or small developer shop can do stellar coding work. However, outsourcing your project to a larger app development company may offer additional services you need to succeed. These development services range from UX design and specialized Java or other programming language skills to mobile app strategy, project management, and marketing expertise. A higher price tag might be more than worth it to gain assistance from an experienced app development team in areas critical to market success. Experienced developers are more efficient and can avoid problems upfront, which saves time and money in the long run. According to InspiringApps CEO, Brad Weber, “There is a significant difference—more than people imagine—in the quality, throughput, and efficiency of an experienced developer over somebody who is new. An experienced developer knows the problems to avoid upfront. It may feel like it‘s more expensive in the beginning, but if an experienced team or experienced developer is able to lead you down the right path so that you‘re not having to redo work—that’s something that, in my experience, really saves in the long run.” What does your developer need from you? AVAILABILITY. Availability is the most crucial factor in a successful client-developer relationship. If a client is available to discuss and work through their requirements, it helps the developers create a better product, faster. Both sides being very available for each other makes for a much better product in the end. COMMUNICATION. Transparent communication, collaboration, and support between both parties are also vital to the success of the project. It’s essential for a client to speak up if something doesn’t feel right. Waiting until the end to voice concerns often results in a subpar product. CLARITY & CONSISTENCY. It’s also important for the client to maintain a consistent vision throughout the project. Switching gears too often can hinder progress and lead to delays. Having clear requirements and spending time upfront to refine them can save time and resources in the long run.  What is your developer’s pricing strategy? A freelancer’s cost structure differs from that of a large mobile app development company. Common pricing structures include: Hourly Rates: With hourly pricing, the development agency charges a rate for each hour worked. The developer tracks the number of hours spent on your project. They estimate how many hours they believe the project will take in a proposal or statement of work. But they charge for every hour worked, whether that total time is below or above the approximation, in the final cost. Fixed Cost: In a fixed-price project, the developer will provide you with the project’s total cost and (hopefully) stick with that number. When work above and beyond the original scope is necessary, the developer should tell you how much extra work will cost before moving ahead. ONSHORE VS. OFFSHORE Many potential customers talk to offshore companies or developers to cut costs. However, using a less experienced team or one that faces logistical issues doesn’t always result in lower costs. In fact, there have been instances where we bid much lower than offshore companies because we build faster, even though our hourly rate may be higher. When people ask about rates, there are more things to consider than just the numbers. What is your budget? It’s easy to get sidetracked and lose focus on what you really want to achieve when building an app. Sometimes, you might end up focusing on minor details that don’t add much value or prioritizing the wrong things. To avoid this, it’s crucial to define a realistic budget. We work closely with our clients to help them come up with a budget that makes sense for their needs. We have several options that can help them meet their goals without compromising on quality.  While some software development companies offer app cost calculators, we believe that app development cost estimation is a complex process that requires a more personalized approach. By talking to our clients and understanding their needs, we can provide a more accurate projection of the app development cost. Can we use an iterative approach? When building a complex app with numerous features and intricate design, the cost can increase significantly. To mitigate this, it’s common to start with the core use cases and focus on solving the main issues first. This allows for early user feedback that can drive the app’s direction. Sometimes, the design team may want to build out every component, but it’s important to scale back and think about things in smaller chunks.  Agile methodology has been instrumental in moving away from waterfall development, where everything is designed upfront. Clients want to know the cost of their full vision, but an iterative approach allows us to build something early and incrementally, while still meeting their needs. Are any guarantees offered? You want to be able to plan your time and budget for the project’s length. Ensure the app development company provides a written app development cost estimate to agree on the expectations. It happens more often than you think—you’re midstream in the mobile app development process, and the project stalls. For that reason, we offer a specific guarantee: finish line, every time, and every project. Concluding Thoughts: The Cost To Develop Your App App development costs are a significant investment. But that investment is usually worth it. Millions of people use their mobile devices daily. There’s enormous potential for mobile app monetization (whether you’re using a freemium or app purchase model). In the case of enterprise apps, business productivity provides ROI. Eager for a quote? Book a free consultation.