Apr 2024
You worked hard to design and build an app based on understanding your users’ needs. Now that your app is published, your commitment to providing users with responsive customer service shouldn’t end. In fact, depending on the size of your user base, you may need to accelerate your efforts to manage user feedback.
Proactive management of app store reviews can significantly impact your app’s reputation. The value of positive reviews is high for influencing how your app ranks in search and compelling others to take the risk to download your app.
This article provides instructions for requesting ratings and reviews in your app and providing responses through Apple and Google’s frameworks. But first, let’s review the best practices.
App Store and Google Play user reviews enable you to stay in touch with your customers’ ongoing desires. There are two components here in managing user feedback:
As with any product, great app rankings and reviews come from a great user experience, so that’s the most important place to focus your efforts. Show your users that you care about them, their feedback, and the quality of your product.
Responding to reviews is the same as interacting with users through media such as email, social media, and other discussion forums. When navigating app store reviews, take care that you are thoughtful in your approach.
Feedback isn’t just about collecting reviews; it’s about engaging with those reviews meaningfully. When responding to app store reviews, remember to be:
Etsy’s tone is proactive, honest, and engaging, stating, “Your feedback is how we decide on future improvements.” One developer response indicates feedback has already been shared with the product team. Multiple support channels include how to contact support directly and a support help page. The App Store description features a customer support link and asks for reviews.
Here’s what we noted about StorySwag:
If you’re new to managing user reviews, you may wonder how to access ratings and reviews for your particular app. Follow the steps below to ensure you’re set up for success if your app is in the App Store, Google Play, or both.
Note that Apple gives you the option to reset your ratings each time you submit a new version of your app. Is the latest version of your app fixing a significant issue? If so, consider resetting your rating when you submit the update. This can help as users of the new version are likely to have a better experience and leave more favorable reviews.
Google does not offer the ability to reset ratings for Android apps. Instead, their rating algorithm gives more weight to current ratings than older ones. As you continue to release new and improved versions of your app, the average rating should naturally increase.
App Store and Google Play user reviews are invaluable for connecting with customer needs and desires. The impact of positive reviews extends beyond mere ratings — it influences your app’s visibility and persuades others to try it.
Following the outlined best practices for responding to and encouraging feedback will enhance your app’s reputation. Furthermore, this approach will foster trust and loyalty among your users.
Remember, the feedback cycle is ongoing; always be proactive, responsive, and appreciative of your user community.
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