Unlock Hidden Value in Your Enterprise With the Power of Surge

2 months ago
Unlock Hidden Value in Your Enterprise With the Power of Surge Image

BOULDER, CO—In his insightful op-ed for Fast Company, InspiringApps Founder and CEO Brad Weber shares how Holly Rollo’s book Power of Surge provides a clear playbook for CEOs and investors in small to midsize B2B software companies to unlock hidden value and revitalize their marketing strategies.

Weber, a seasoned entrepreneur with two business degrees and 17 years of experience leading a thriving digital products company, found Rollo’s book valuable in applying business school lessons to real-world challenges. Power of Surge offers expert guidance based on Rollo’s 30 years of experience leading major technology company transformations.

Key Takeaways for B2B Software CEOs & Investors

  • Apply the five principles of SURGE (Strategy, Unity, Reputation, Gains, and Efficiency) to craft a customer-centric strategy that is aligned with your business needs.
  • Unite sales, marketing, and customer success teams to solidify your competitive edge and enhance your brand’s customer rapport.
  • Bridge the gap between CEOs and CMOs to enhance execution and gain insights on attracting and retaining top marketing talent in a competitive market.
  • Uncover hidden revenue sources, drive growth, reduce customer acquisition costs, shorten sales cycles, and increase company valuation.

“Without a clear vision of where you want to be, there is little impetus or motivation to change. Now I know where I want to go.”


Power of Surge includes practical advice from other industry leaders and provides the key steps to transform your marketing for a competitive advantage and transaction success. Weber’s experience with the book has already yielded positive results for InspiringApps, energizing and focusing the team on making informed decisions that support their collective goals.

Read the full op-ed to learn how Power of Surge can help you transform your B2B software company’s marketing, drive measurable results, and unlock hidden value: https://www.fastcompany.com/91125288/this-book-can-help-you-unlock-hidden-value-in-your-business.

Get your copy of Power of Surge on Amazon: https://a.co/d/e3NBOIy.

About Brad Weber

As the founder and CEO of InspiringApps, Brad Weber takes great pride in leading a team of experts passionate about designing and building high-quality mobile, web, and custom apps. Backed by decades of experience as a software developer and entrepreneur, Weber has successfully founded four different technology companies. His goal for InspiringApps is to tackle complex problems with custom solutions that bring the most innovative digital products to market. Connect with Brad on LinkedIn at https://www.linkedin.com/in/iabrad/

About InspiringApps

InspiringApps (https://www.inspiringapps.com) is a digital product design and development company that creates innovative solutions for clients across various industries. With an award-winning team of experienced designers, developers, and strategists, InspiringApps helps businesses unlock their full potential in the digital world. Contact us to elevate your brand at hello@InspiringApps.com.

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